Under Armour is an American sports and apparel company that specializes in designing and manufacturing innovative athletic clothing, footwear, and accessories. Founded with a focus on performance enhancement, the brand is renowned for its moisture-wicking fabrics and cutting-edge technologies that cater to athletes and fitness enthusiasts alike. Under Armour aims to inspire athletes of all levels, promoting a healthy and active lifestyle through its diverse range of products, which include everything from running gear to training apparel. In addition to its core offerings, the company embraces digital fitness solutions, providing apps and platforms that support personal health and performance tracking.
Shares of athletic apparel company Under Armour (NYSE:UAA)
jumped 32.7% in the morning session after the company reported impressive third-quarter earnings, which blew past analysts' operating margin and EBITDA expectations. Notably, under its new leadership, the company is shifting its ecommerce and retail strategy towards a more premium offering, which has led to improvements in average order value and higher margins in the DTC (Direct to Consumer) channel.
Athletic apparel company Under Armour (NYSE:UAA) announced better-than-expected revenue in Q3 CY2024, but sales fell 10.7% year on year to $1.40 billion. Its non-GAAP profit of $0.03 per share was below analysts’ consensus estimates.
Under Armour reported better-than-expected Q2 2025 results, with revenue declining 10.7% and adjusted EPS of $0.30. The company raised its full-year outlook, leading to a jump in its stock price.
A wave of concern is sweeping through the athletic footwear industry as Donald Trump's proposed import tariffs threaten to significantly impact sneaker manufacturers and retailers. The potential policies could especially affect companies heavily dependent on Asian manufacturing hubs.
Let’s dig into the relative performance of Under Armour (NYSE:UAA) and its peers as we unravel the now-completed Q2 apparel, accessories and luxury goods earnings season.
Under Armour shares fall premarket as company updates FY25 restructuring plan with new initiatives to enhance supply chain and overall performance. Pre-tax charges now expected to be $140-$160 million, with adjusted operating income of $140-$160 million and adjusted EPS of $0.19-$0.22.
