e.l.f. Beauty, Inc. Common Stock (ELF)

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 18% in the morning session after President Trump announced "reciprocal tariffs" on all US imports, set at a minimum rate of 10%.

Numerous public companies have updated their 2025 guidance in response to the Trump administration's tariffs on China, Mexico and Canada, but additional tariffs on other countries could have significant impacts.

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the personal care industry, including e.l.f. Beauty (NYSE:ELF) and its peers.

ETFs tracking consumer staple and consumer discretionary firms gained 1.46% and 0.16%, respectively on Monday.

The best-performing stocks typically have robust sales growth, increasing margins, and rising returns on capital, and those that can maintain this trifecta year in and year out often become the legends of the investing world.

Beauty stocks are off to an ugly start in 2025, but there may be 1 stock that will lead the rebound as they already beat and raised earnings guidance.

Wellness company Medifast (NYSE:MED) will be announcing earnings results tomorrow after the bell. Here’s what you need to know.