Ulta Beauty Inc is a prominent retailer specializing in cosmetics, skincare, haircare, and fragrance products. The company operates a chain of beauty stores that offer a diverse range of brands, catering to various consumer preferences and price points. In addition to selling products, Ulta Beauty provides beauty services, including haircuts, facials, and makeup applications, all within their retail locations. The brand emphasizes creating an inclusive and welcoming environment for beauty enthusiasts, focusing on education and customer experience to enhance clients' confidence and self-expression.