Sprout Social, Inc - Class A Common Stock (SPT)

Competitors to Sprout Social, Inc - Class A Common Stock (SPT)

Buffer

Buffer competes with Sprout Social by focusing on simplicity and ease of use for social media scheduling and posting. It targets small to medium-sized businesses and individuals with its user-friendly interface and affordable pricing structure. While Buffer excels in straightforward functionalities, Sprout Social has a more robust feature set that includes in-depth analytics, engagement tracking, and customer relationship management, which helps it cater to larger organizations needing a more comprehensive solution.

Hootsuite

Hootsuite offers a comprehensive social media management platform that competes directly with Sprout Social by providing tools for scheduling, monitoring, and analyzing social media content across various networks. Hootsuite has a large user base and a variety of integrations, allowing for flexibility that appeals to businesses of all sizes. Additionally, it has a robust free tier which can attract smaller companies and startups. However, Sprout Social is often viewed as providing superior analytics and customer service, giving it an edge in the enterprise market.

Later

Later positions itself as an Instagram-first social media tool, allowing users to visually plan and schedule posts specifically tailored for Instagram. This niche focus allows Later to attract content creators and brands heavily invested in Instagram marketing. Sprout Social, with its broader functionality across multiple networks and comprehensive reporting features, competes by serving businesses that require a holistic approach to social media management beyond just Instagram.

Socialbakers

Socialbakers offers advanced AI-driven analytics and benchmarking tools that appeal to marketers looking for data-driven insights into social media performance. The company emphasizes audience intelligence, allowing brands to understand their audience better and create tailored content. While Socialbakers provides powerful analytical features, Sprout Social's strength lies in its user-friendly interface and comprehensive customer relationship management tools, giving it a competitive advantage when it comes to ease of use and customer engagement.

Zendesk (for Social)

Zendesk, primarily known for customer support software, also offers social media management capabilities that allow companies to engage with customers across various platforms. By leveraging its existing customer service tools and integrating social interactions into its platform, Zendesk competes with Sprout Social in the customer engagement space. However, Sprout Social's dedicated focus on social media services and its robust analytics provides it with a competitive edge in comprehensive social strategy development.