Perion Network Ltd - Ordinary Shares (PERI)

Competitors to Perion Network Ltd - Ordinary Shares (PERI)

Criteo 

Criteo primarily focuses on performance-driven advertising solutions, specializing in retargeting. This positions it as a significant competitor to Perion, which offers a wider array of digital marketing services including SEO, social media, and display advertising. Criteo’s advanced machine-learning algorithms to optimize ad placements give it a competitive upper hand when targeting ads with precision. However, Perion’s holistic approach to advertising enables it to cater to diverse marketing needs and build comprehensive campaigns, balancing the competition.

Outbrain 

Outbrain competes with Perion by offering content recommendation and native advertising solutions to publishers and marketers. Both companies prioritize similar target markets, but Outbrain, with its extensive network and established reputation for click-through rates, often attracts clients who value performance-driven advertising solutions. Perion’s diversified ad solutions provide it an advantage in delivering more integrated marketing strategies, while Outbrain excels in content promotion.

Sizmek (now part of Amazon)

Sizmek offers an advanced ad serving and data management platform that overlaps with some of Perion’s services in programmatic advertising and analytics. With the backing of Amazon, Sizmek can leverage substantial resources and data insights. This establishes it as a strong competitor, particularly in integrating advertising solutions within an extensive e-commerce framework. Perion, while providing diverse advertising services, has to work harder to compete against the comprehensive capabilities that Amazon brings to Sizmek.

Taboola 

Taboola and Perion Network Ltd both operate in the digital advertising space, leveraging content discovery and native advertising solutions. While Perion focuses on comprehensive ad tech solutions that integrate search, display, and social media advertising, Taboola specializes in personalized content recommendations and native advertising widgets. Taboola's strong partnerships with large publishers give it an edge in terms of reach and content engagement, making it a formidable competitor in the space.

The Trade Desk 

The Trade Desk operates a demand-side platform that focuses on programmatic advertising, allowing advertisers to buy digital ad inventory across various formats. While Perion provides a more integrated suite of services covering various aspects of digital marketing, The Trade Desk has a competitive edge in programmatic buying efficiency and its advanced analytics capabilities. This allows clients greater flexibility and optimization in ad spend, distinguishing it as a leader in the programmatic space.