Hertz Global Holdings, Inc - Common Stock (HTZ)

Competitors to Hertz Global Holdings, Inc - Common Stock (HTZ)

Avis Budget Group, Inc. 

Avis Budget Group competes with Hertz by offering a diverse range of vehicle rental options and services, often at competitive prices. They have a well-established brand presence and are known for their customer service. Avis has leveraged technology to enhance the rental experience through mobile apps and online reservations, similar to Hertz, but their pricing strategies often include rental specials and discounts that attract budget-conscious travelers. However, Hertz's extensive fleet and stronger brand recognition may give it an edge in terms of consumer perception.

Enterprise Holdings, Inc.

Enterprise Holdings, which operates Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car, competes with Hertz primarily through its focus on exceptional customer service and local market penetration. Enterprise has a vast network of neighborhood rental locations, capitalizing on their convenience to attract customers who prefer to rent cars in their local area rather than at airports. This local approach complements their broader market strategies and allows them to capture a segment of the market that Hertz may not dominate. The brand loyalty and service focus give Enterprise a competitive advantage in customer retention.

Localiza Rent a Car

Localiza is a major player in the South American market, particularly in Brazil, competing with Hertz in this region by providing localized service and competitive pricing. Its focus on the Brazilian market allows for tailored services that meet local demand more effectively than global companies like Hertz. Localiza also benefits from strong brand loyalty in Brazil, coupled with a growing fleet of vehicles aimed at diverse customer needs. While not a direct competitor in all territories, its stronghold in South America presents a competitive edge in that specific marketplace.

Sixt SE

Sixt, a German car rental company, competes with Hertz primarily through its premium service offerings and a focus on high-quality customer experiences. In markets where both companies operate, Sixt often presents itself as a more upscale option, featuring a wide variety of high-end vehicles and a user-friendly booking system. They emphasize both leisure and corporate rentals and have seen growth in international markets. Though they have less presence than Hertz in the U.S., their upscale positioning and service quality create a niche advantage in specific segments.