The financial landscape of 2025 is unequivocally marked by the growing power and influence of retail investors. No longer a peripheral force, individual traders, empowered by accessible digital platforms and interconnected social media communities, are actively dictating stock movements, driving unprecedented volatility, and challenging the long-held dominance of institutional players.
Krispy Kreme’s third quarter was marked by a positive market reaction as the company showed early progress on its turnaround plan. Management attributed improved profitability to a strategic exit from underperforming U.S. locations, the end of its McDonald’s partnership, and ongoing cost-saving efforts. CEO Josh Charlesworth described the period as a “turnaround plan to deleverage the balance sheet and deliver sustainable, profitable growth,” while noting that operational changes and targeted store closures led to higher average sales per location. The company also benefited from digital channel growth and successful limited-time product campaigns, which helped offset broader revenue declines.
Shares of doughnut chain Krispy Kreme (NASDAQ:DNUT)
jumped 8.7% in the afternoon session after the company reported third-quarter financial results that showed early signs of progress in its turnaround plan, beating profit expectations even as revenue slightly missed forecasts.
Doughnut chain Krispy Kreme (NASDAQ:DNUT) missed Wall Street’s revenue expectations in Q3 CY2025, with sales falling 1.2% year on year to $375.3 million. Its non-GAAP profit of $0.01 per share was significantly above analysts’ consensus estimates.
Doughnut chain Krispy Kreme (NASDAQ:DNUT) fell short of the markets revenue expectations in Q3 CY2025, with sales falling 1.2% year on year to $375.3 million. Its non-GAAP profit of $0.01 per share was significantly above analysts’ consensus estimates.
Krispy Kreme's Q3 2025 earnings beat estimates, driving shares up 7%. The company swung to a profit, showing strong progress in its turnaround plan and improved cash flow.
Investors looking for hidden gems should keep an eye on small-cap stocks because they’re frequently overlooked by Wall Street.
Many opportunities exist in this part of the market, but it is also a high-risk, high-reward environment due to the lack of reliable analyst price targets.
Great things are happening to the stocks in this article.
They’re all outperforming the market over the last month because of positive catalysts such as a new product line, constructive news flow, or even a loyal Reddit fanbase.
According to AJ Bell investment director Russ Mould, some traders will want to take profits from a stock surge, while others will be “left holding the bag.”
Curious about the most active stocks in today's session? Get a glimpse into the stocks that are generating the highest trading volume and capturing market attention.
