Zeta Global Holdings Corp. Class A Common Stock (ZETA)

Competitors to Zeta Global Holdings Corp. Class A Common Stock (ZETA)

Acxiom Corporation

Zeta Global and Acxiom both specialize in data-driven marketing solutions, prioritizing customer data management and analytics. Acxiom's long-standing reputation and experience in data management allow it to provide tailored solutions for various industries, which is crucial for businesses looking to enhance their marketing effectiveness. Zeta Global competes with Acxiom by offering advanced AI-driven insights, but Acxiom's established presence and expertise may provide it with a competitive advantage.

Adobe Inc. 

Zeta Global and Adobe are both entrenched in the digital marketing space, where they offer tools for personalized marketing and customer experience management. Adobe's suite of marketing cloud products and its strong brand recognition position it as a leader in this space. Zeta Global, while also focusing on data-driven marketing, may struggle to compete with Adobe's integration of content creation and analytics, which gives Adobe a significant competitive edge.

HubSpot, Inc. 

Both Zeta Global and HubSpot target digital marketing and customer relationship management, but they do so in different ways. HubSpot offers a user-friendly platform focused on inbound marketing strategies, making it accessible to small and medium businesses. Zeta Global, on the other hand, focuses on larger enterprises with complex data integration needs. While Zeta brings advanced predictive capabilities, HubSpot's market penetration and strong branding in the SMB space give it an edge.

Oracle Corporation 

Zeta Global and Oracle compete primarily in the area of enterprise marketing solutions. Oracle's robust cloud services and extensive database management capabilities provide a solid foundation for its marketing automation offerings. In comparison, Zeta Global relies heavily on its proprietary data and artificial intelligence for customer engagement. Oracle’s extensive portfolio and established client base allow it to maintain a competitive advantage over Zeta Global, particularly with large enterprise clients.

Salesforce.com, Inc. 

Zeta Global competes with Salesforce through its customer engagement and marketing automation solutions. While Zeta focuses on delivering data-driven insights to optimize customer interactions, Salesforce offers a comprehensive customer relationship management (CRM) platform that includes analytics and integrated tools. The competition often revolves around which company can provide better ROI through advanced analytics and personalized marketing strategies. Salesforce's extensive resources and established market presence give it a competitive advantage over Zeta Global.