Super Group (SGHC) Limited Ordinary Shares (SGHC)

Competitors to Super Group (SGHC) Limited Ordinary Shares (SGHC)

BetMGM

BetMGM is a joint venture between MGM Resorts and Entain that leverages MGM's branding and physical infrastructure to compete in the online betting space. While Super Group aims to attract tech-savvy users with innovative platforms and promotional offers, BetMGM benefits from the established reputation and customer base of MGM. This partnership provides BetMGM a significant edge in marketing and liquidity that Super Group must overcome to gain traction in competitive markets.

Caesars Entertainment, Inc. 

Caesars Entertainment operates a robust portfolio of casinos and online betting platforms, competing directly with Super Group in both the physical and online gambling sectors. Caesars has a competitive advantage due to its established brand, extensive customer loyalty programs, and well-developed distribution channels that include both gambling establishments and an online presence. Super Group's strategy revolves around aggressive marketing and promotions to attract customers in markets where Caesars may not have a stronghold.

DraftKings Inc. 

DraftKings and Super Group both operate in the online sports betting and gaming space, with DraftKings focusing heavily on a user-friendly interface and extensive marketing campaigns to attract new customers. DraftKings holds a competitive advantage through its significant brand recognition and market share in the United States, enhanced by exclusive partnerships with sports leagues and teams. This has allowed DraftKings to build a loyal customer base and scale more quickly compared to Super Group's more recent expansion efforts.

Flutter Entertainment plc

Flutter Entertainment is one of the largest players in the global online gambling market, owning brands like FanDuel and PokerStars. Super Group competes with Flutter through its own sports betting and gaming operations, particularly in regulated markets. Flutter's extensive portfolio and established presence give it a competitive advantage in terms of global reach and customer trust, while Super Group seeks to carve out its niche by focusing on regions where Flutter has yet to dominate.

MGM Resorts International 

MGM Resorts International, with its extensive network of casinos and online gaming platforms, competes with Super Group in both traditional and digital betting markets. MGM's competitive advantage lies in its established reputation, existing customer base, and the synergies created by its resorts and gaming offerings. Super Group, however, seeks to differentiate itself by enhancing the online gaming experience and targeting new market entrants where MGM's physical presence does not reach as effectively.