ServiceNow, Inc. Common Stock (NOW)

Competitors to ServiceNow, Inc. Common Stock (NOW)

Atlassian Corporation Plc 

Atlassian and ServiceNow both target project management and collaboration, although their offerings differ significantly in focus. Atlassian excels in software development and project tracking tools (such as Jira), while ServiceNow specializes in ITSM and enterprise automation. However, both companies are overlapping as organizations look for tools that facilitate collaboration across departments. Atlassian’s agile methodology and robust toolset give it a distinct focus, allowing it to thrive in the software development space, while ServiceNow maintains a competitive advantage in larger organizations needing comprehensive enterprise service management.

BMC Software, Inc.

BMC Software is a direct competitor to ServiceNow in the IT service management space, offering similar solutions for IT operations, and management of infrastructures and services. Both companies aim to improve IT efficiency and customer experience, but ServiceNow is known for its innovative platform and user-friendly interface, which appeals to a modern workforce. BMC, while established and trusted, may lag behind in terms of cloud adoption and integration capabilities, giving ServiceNow the upper hand in driving digital transformation initiatives.

IBM Corporation 

IBM competes with ServiceNow primarily through its enterprise solutions and services, particularly in areas such as ITSM and enterprise resource planning (ERP). While ServiceNow is geared towards streamlining workflows and improving service delivery across various departments, IBM focuses on integrating AI with its services and leveraging its consulting capabilities. IBM’s longstanding reputation and diversified offerings provide significant leverage in enterprise sectors, but ServiceNow's nimble and user-oriented platform often resonates more with evolving customer demands, giving it a competitive edge in user adoption.

Salesforce.com, Inc. 

Salesforce and ServiceNow both provide cloud-based platforms for businesses, focusing on digital transformation and service management solutions. While ServiceNow is known for its strong IT Service Management (ITSM) capabilities, Salesforce has a robust Customer Relationship Management (CRM) foundation with a wide range of applications that can overlap into service management. Both companies aim to enhance operational efficiency and customer engagement, but Salesforce's large market presence and diverse suite of applications give it a competitive edge, particularly in user adoption and integration with customer-oriented services.

Zendesk, Inc.

Zendesk competes with ServiceNow primarily in the customer service and support space, providing tools for ticketing, customer engagement, and service workflows. While ServiceNow has a broader focus, encompassing IT, HR, and more, Zendesk's strength lies in its ease of use and tailored solutions for customer support teams. ServiceNow's ability to offer a comprehensive service management suite gives it an advantage in large enterprise environments, but Zendesk’s user-friendly interfaces and strong presence in SMBs make it a formidable competitor in customer support.