Generac Holdlings Inc. Common Stock (GNRC)

Competitors to Generac Holdlings Inc. Common Stock (GNRC)

Briggs & Stratton

Briggs & Stratton has historically been known for its portable generators and small engines, which are often used in lawn and garden equipment. The company competes with Generac primarily in the residential generator market, offering affordable options that appeal to budget-conscious consumers. While Generac is recognized for its larger, stationary standby generators with advanced technology and features, Briggs & Stratton connects with a different segment of consumers who are looking for cost-effective solutions. In recent years, however, Briggs & Stratton has faced financial difficulties, which hampers its competitive stance against Generac, giving Generac a leading edge in innovation, market share, and brand perception.

Cummins Inc. 

Cummins Inc. is a global leader in power generation and competes with Generac in both industrial and residential markets. Known for reliable and high-performance generators, Cummins offers a broader range of high-capacity diesel and gas generators, primarily targeting commercial applications, but also has a significant presence in the residential sector. Cummins' reputation for durability and efficiency gives it a competitive advantage, especially in commercial markets. However, Generac maintains an edge in the home standby generator market with its innovative products and advanced technology integration, highlighting features like remote monitoring and mobile app controls. Thus, while Cummins may lead in commercial sectors, Generac excels in the residential space.

Honda Power Equipment

Honda Power Equipment is a notable competitor in the portable generator market, offering a broad range of high-quality and compact generators. Honda is synonymous with reliability and performance in small engines, and its portable generators often attract consumers looking for lightweight and fuel-efficient options. Generac, on the other hand, focuses more on home standby generators and larger systems for heavy-duty usage, which distinguishes its product line from Honda's offerings. Although Honda has a competitive edge in portability and brand reputation in the outdoor equipment sector, Generac's specialization in residential standby solutions gives it an advantage in that particular market segment.

Kohler Co.

Kohler Co. is a major player in the generator market, providing a range of residential and commercial generator systems that compete directly with Generac's offerings. Kohler emphasizes its high-quality engineering and design in its products, often appealing to consumers who prioritize aesthetics and durability. While Generac focuses on innovation and expanding its technological capabilities—such as integrating smart home features—Kohler's established brand reputation in both generators and plumbing fixtures provides it with a loyal customer base, making it a robust competitor. However, Generac's strong market presence and aggressive marketing strategies often position it favorably against Kohler in terms of sales and brand awareness.