FIGS, Inc. Class A Common Stock (FIGS)

Competitors to FIGS, Inc. Class A Common Stock (FIGS)

Barco Uniforms

Barco Uniforms is a well-respected brand in the medical apparel industry, known for its high-quality scrubs and lab coats. Competing directly with FIGS, Barco has a legacy of reliability and appeals to both retail and healthcare facilities. Barco's partnerships with established healthcare brands and its focus on innovative fabric technologies, such as moisture-wicking materials, provide it with a competitive edge. However, FIGS' modern branding and marketing strategies tend to resonate more strongly with younger healthcare professionals seeking both function and style.

Cherokee Global Brands, Inc.

Cherokee Global Brands, Inc. offers a well-established range of medical apparel, including scrubs and lab coats, through its various brand lines. Competing primarily on product variety and affordability, Cherokee leverages its extensive distribution network and partnerships with retailers, allowing it to provide accessible healthcare apparel. The brand's longstanding presence in the industry provides it with a competitive advantage in market saturation and distribution, but it may lack the emphasis on modern aesthetics and brand identity that FIGS offers through its direct-to-consumer model.

Coolibar

Coolibar specializes in sun-protective clothing and offers a line of apparel that is particularly relevant to healthcare professionals spending long hours outside. While FIGS focuses on stylish and functional medical scrubs, Coolibar's unique selling proposition is centered around UV protection and skin care, which differentiates them in the medical apparel space. This specialized focus may give Coolibar an advantage in specific niches, such as dermatology or any specialty emphasizing sun safety, while FIGS continues to lead in the general scrub fashion segment.

Jaanuu

Jaanuu offers a stylish line of medical scrubs and apparel primarily targeting healthcare professionals, similar to FIGS. While FIGS focuses on high-quality, functional scrubs designed with a fashion-forward aesthetic, Jaanuu heavily emphasizes the blend of comfort, style, and technical performance in its products. Jaanuu leverages influencer marketing and collaboration with healthcare workers to appeal directly to its target audience. The competition is strong in terms of brand loyalty and product innovation, with Jaanuu carving a niche in more fashionable options for women, which gives them an edge in this demographic.

MediCode

MediCode offers high-quality medical scrubs but tends to focus more on affordability and utility rather than high-fashion elements. Competing with FIGS through price points and bulk-buying options for healthcare facilities, MediCode appeals to budget-conscious consumers and institutions. However, FIGS has carved a strong brand identity associated with style and high-quality materials, positioning itself as a premium choice in the market. As a result, FIGS retains a competitive advantage overall, especially among individual buyers looking for stylish workwear.

Scrub Daddy, Inc.

While Scrub Daddy is primarily known for its cleaning products, it has begun expanding into the apparel market with scrub-like products focused on utility and comfort. The competition here is less direct as Scrub Daddy leverages its branding momentum from consumer cleaning products to cross into medical apparel. Nonetheless, FIGS maintains stronger product differentiation in style and targeted marketing toward healthcare professionals. Thus, FIGS retains a clear competitive advantage in the scrubs apparel category, despite emerging competition.