Innovid Corp. (CTV)

Frequently Asked Questions About Innovid Corp. (CTV)

How can advertisers get started with Innovid’s platform?

Advertisers can get started with Innovid's platform by visiting the company's official website and requesting a demo or consultation. Innovid's team will guide new clients through the onboarding process, helping them set up their account, develop a video advertising strategy, and leverage the platform's tools to achieve their marketing goals effectively.

How does Innovid integrate with other advertising platforms?

Innovid integrates seamlessly with various advertising platforms and media ecosystems, allowing brands to manage their video advertising efforts through a single unified interface. By partnering with major demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), Innovid ensures that advertisers can optimize their campaigns across numerous channels and formats efficiently.

How does Innovid measure ad effectiveness?

Innovid measures ad effectiveness through a combination of first-party data analytics and third-party verification tools. The platform provides insights into key performance indicators (KPIs), such as viewability, engagement rates, and conversion metrics, allowing advertisers to gauge the impact of their campaigns and optimize future initiatives based on data-driven insights.

How does Innovid support connected TV advertising?

Innovid supports connected TV (CTV) advertising by providing a comprehensive platform that enables advertisers to create, distribute, and optimize video ads specifically for CTV environments. The platform's advanced targeting and measurement capabilities allow brands to reach viewers on smart TVs and streaming platforms, ensuring they can capitalize on the growing popularity of out-of-home and CTV consumption.

Is Innovid publicly traded?

Yes, Innovid Corp. is publicly traded on the New York Stock Exchange under the ticker symbol 'CTV.' The company went public through a merger with a special purpose acquisition company (SPAC) in 2021, and continues to operate as a publicly listed entity, enabling it to raise capital and expand its operations to meet growing market demands.

What are some notable clients of Innovid?

Innovid has worked with a variety of notable clients across different industries, including leading brands like Toyota, Unilever, and HBO. These partnerships showcase Innovid's ability to cater to high-profile advertisers and deliver effective video solutions that align with their marketing objectives, further solidifying its reputation in the advertising tech industry.

What does Innovid Corp. do?

Innovid Corp. is a leading video advertising platform that focuses on delivering personalized video experiences for brands and publishers. The company provides tools for creating, serving, and measuring video ads across multiple channels, including connected TV (CTV), desktop, and mobile devices. Innovid's platform enables advertisers to optimize their campaigns in real-time, leveraging data-driven insights to improve viewability and engagement.

What industries does Innovid serve?

Innovid serves a wide range of industries, including retail, automotive, entertainment, technology, and consumer goods. By providing tailored video advertising solutions, Innovid helps companies within these sectors engage with their audiences more effectively and drive results from their marketing efforts across various digital platforms.

What innovations has Innovid introduced recently?

Recently, Innovid has introduced several innovations focused on enhancing interactive capabilities and personalized user experiences. Some of these advancements include new integrations with emerging technologies, improved analytics tools, and features that allow for more dynamic creative optimization. These innovations demonstrate Innovid's commitment to staying at the forefront of the video advertising landscape.

What is Innovid's unique selling proposition?

Innovid's unique selling proposition lies in its ability to provide a comprehensive video advertising platform that integrates creative, data, and measurement capabilities. Unlike many competitors, Innovid enables brands to create interactive and personalized video advertisements that not only resonate with viewers but also deliver actionable insights and analytics, setting it apart in the crowded advertising technology space.

What is Innovid’s approach to customer success?

Innovid prioritizes customer success by pairing its clients with dedicated account management teams that offer personalized guidance and ongoing support. This collaborative approach ensures that advertisers fully understand how to leverage the platform's capabilities, optimize their campaigns, and achieve their desired outcomes from video advertising initiatives.

What is the future outlook for Innovid Corp.?

The future outlook for Innovid Corp. appears promising, driven by the increasing demand for video advertising and the continued growth of digital and connected TV environments. As advertisers seek more engaging and personalized content, Innovid is well-positioned to capitalize on opportunities within the market by leveraging its technology and expertise, while expanding its capabilities and offerings to meet evolving client needs.

What is the significance of Innovid's technology in advertising?

Innovid's technology is significant in advertising because it facilitates the delivery of data-driven, personalized video experiences at scale. By allowing advertisers to tailor video content to specific audience segments, the platform enhances viewer engagement and drives better marketing outcomes. This capability is crucial in today's ad landscape where consumers increasingly demand relevant and timely content.

What role does data play in Innovid's operations?

Data plays a crucial role in Innovid's operations, as it is the foundation for creating personalized and targeted video advertising experiences. Innovid utilizes extensive data analytics to inform creative strategies, optimize ad placement, and measure campaign performance. By leveraging user data and behavioral insights, Innovid can help brands connect with audiences more effectively.

What services does Innovid provide?

Innovid provides a range of services, including video ad creation, distribution, dynamic creative optimization, measurement and analytics, and personalized video solutions. The platform supports interactive elements and can integrate rich media formats to enhance viewer engagement. These services are designed to help brands maximize their advertising impact while ensuring a user-friendly experience for their target audiences.

When was Innovid Corp. founded?

Innovid Corp. was founded in 2007 by Zvika Netter, Tal Chalozin, and Mike Teledano. Since its inception, the company has grown significantly, becoming a pivotal player in the digital video advertising market. The founders aimed to change the way brands engage with consumers through innovative video solutions.

Where is Innovid Corp. based?

Innovid Corp. is headquartered in New York City, New York. The company also has multiple offices across the globe, allowing it to serve a diverse range of clients and markets in the digital advertising landscape. This strategic positioning enables Innovid to tap into various advertising ecosystems and trends as they evolve.

Who are Innovid's main competitors?

Innovid Corp. faces competition from various companies within the advertising technology and video marketing space, including but not limited to companies like The Trade Desk, SpotX, FreeWheel, and Adobe Advertising Cloud. Each of these competitors offers their own suite of tools for video advertising, but Innovid distinguishes itself with its strong focus on interactivity and personalization.

What is the current price of Innovid Corp.?

The current price of Innovid Corp. is 3.140

When was Innovid Corp. last traded?

The last trade of Innovid Corp. was at 7:00 pm EST on February 12th, 2025