Choice Hotels International is a global hotel franchise that develops and operates a diverse portfolio of lodging brands catering to various market segments. With a strong presence in both the economy and midscale lodging sectors, the company offers a range of accommodations from budget-friendly options to more upscale experiences. Choice Hotels is dedicated to empowering its franchisees with robust marketing support, innovative technology solutions, and a commitment to customer satisfaction, enabling them to provide quality service to travelers. The company's network spans numerous countries, providing guests with a wide array of choices for their lodging needs while fostering strong brand loyalty among its clientele.