ZoomInfo Technologies Inc. - Common Stock (ZI)

Competitors to ZoomInfo Technologies Inc. - Common Stock (ZI)

D&B Hoovers

D&B Hoovers offers a comprehensive business intelligence solution that rivals ZoomInfo's offerings by providing in-depth company profiles, current news, and analytics for targeted sales and marketing strategies. While ZoomInfo focuses more on real-time updates and direct contact information, D&B Hoovers brings a long-standing reputation and a wealth of historical data, which can be particularly appealing to traditional enterprises looking for robust analytics.

DiscoverOrg

DiscoverOrg, now part of ZoomInfo after their merger, originally competed by providing robust sales intelligence and data solutions for B2B companies. DiscoverOrg's strength lay in its targeted data that was highly curated, which catered well to sales teams seeking to optimize their outreach efforts. Although it previously offered a direct competition to ZoomInfo, the merger allowed for a consolidation of strengths, making ZoomInfo the leading entity with enhanced capabilities.

Leadfeeder

Leadfeeder differentiates itself by providing a unique view into website visitors, allowing businesses to track and qualify potential leads based on their interaction with the company's website. This approach is complementary to ZoomInfo's strengths in contact data but offers a more targeted look at companies showing interest in a company's services. While ZoomInfo offers more extensive datasets, Leadfeeder's specialized tracking presents a niche advantage for those focusing on website traffic analysis.

LinkedIn Sales Navigator

LinkedIn Sales Navigator competes with ZoomInfo Technologies by offering a platform that enhances sales professionals' ability to find and connect with potential leads. Leveraging its extensive professional network, LinkedIn Sales Navigator provides insights and recommendations based on user preferences and connection degrees. This integration with LinkedIn's ecosystem of professionals gives it a unique advantage in terms of user engagement and data accessibility, though ZoomInfo's detailed company and contact database offers a comprehensive alternative.

UpLead

UpLead is a competitor that focuses on providing high-quality lead generation services, emphasizing its ability to provide accurate and verified B2B contacts. UpLead's strong point is its affordability and ease of use, which can attract smaller businesses looking for budget-friendly options. However, ZoomInfo maintains a robust platform with more advanced features and comprehensive data, positioning it as a more enterprise-level solution with greater depth in analytics.