UP Fintech Holding Limited is a financial technology company that operates an online brokerage platform, primarily aimed at providing investment services to individual investors

The company facilitates trading in a variety of financial instruments including stocks, ETFs, options, and mutual funds, with a focus on enhancing the user experience through its technology-driven solutions. By leveraging advanced technology and data analytics, it aims to democratize access to financial markets, particularly for investors based in Asia seeking exposure to global markets. The platform offers a range of tools and resources to educate and assist users in managing their investments effectively.