Heartland Financial USA, Inc. - Common Stock (HTLF)

Competitors to Heartland Financial USA, Inc. - Common Stock (HTLF)

BancorpSouth Bank

BancorpSouth Bank asserts competition with Heartland Financial by providing a diverse array of financial products tailored for personal and business banking customers. While both companies operate with a community banking ethos, BancorpSouth's extensive branch network and regional reputation give it a strategic edge in its respective markets.

First Midwest Bancorp

First Midwest Bancorp competes directly with Heartland Financial by targeting similar regional markets with community banking services. Both focus on small to medium-sized businesses and individual customers in the Midwest. However, First Midwest has established strong customer loyalty and a broader range of digital banking services, positioning itself favorably in the evolving financial landscape.

Hancock Whitney Corporation 

Hancock Whitney Corporation competes in the southeastern United States and offers similar financial services as Heartland. Their competitive strategy involves a strong focus on customer service and community engagement, but Hancock Whitney has a broader geographic presence and a well-established reputation, which grants them a significant advantage over Heartland.

MidWestOne Financial Group 

MidWestOne Financial Group competes with Heartland Financial by offering traditional banking services including loans, deposits, and investment services mainly in the Midwest region. While both institutions have a strong community focus, MidWestOne has made significant strides in technology investments, which provide them a competitive advantage in terms of customer experience and operational efficiency.

Zions Bancorporation 

Zions Bancorporation competes with Heartland Financial USA by offering a wide range of banking and financial services primarily in the Western United States. Both banks focus on providing personalized banking solutions to their customers, but Zions has a larger footprint and more diversified financial products, which gives it a competitive edge in terms of scale and resource allocation.