Articles from while on earth
Performance footwear and apparel brand while on earth™ today debuts The CMC, its most explosive trainer yet, created in collaboration with co-founder and San Francisco 49ers running back Christian McCaffrey. Designed for athletes who move with intention and finish with force, The CMC brings McCaffrey’s experience training to be one of the NFL’s best into a versatile performance shoe built for explosive training and dynamic workouts.
By while on earth · Via Business Wire · August 24, 2026
In a move that unites performance, culture, and unmatched brand-building pedigree, Christian McCaffrey, one of the most recognized names in professional football as a running back for the San Francisco 49ers, has officially joined while on earth™ as a co-founder and investor. The announcement marks a significant milestone for the performance footwear and apparel brand.
By while on earth · Via Business Wire · August 25, 2025