rhode Expands Global Presence to Mexico, its First Entry into Latin America, and Adds Seven European Countries
rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (
NYSE: ELF), today announced a major global expansion. Starting Tuesday, June 9, 2026, rhode will be available direct to consumers in Mexico for the first time, marking the brand’s official entry into Latin America, alongside seven additional European markets: Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland. The expansion significantly increases international access to rhode’s growing collection of beauty essentials.
