Etaily lands strategic investment from Japan’s SMBC - bringing total funding to $24M for Social Commerce enablement platformManila, Dec. 04, 2025 (GLOBE NEWSWIRE) -- etaily, the Philippines’ digital-native retail platform, has secured new strategic investments led by Japan’s Sumitomo Mitsui Banking Corporation (SMBC), through its SMBC Asia Rising fund, bringing its total funding to over $24 million. Other investors in this round include Kaya Founders, JGDEV of the Gokongwei Group as well as other notable Asia-based families.
etaily hires ex-Alibaba exec as it launches in Singapore with wider plans for the regionAppointment of former Alibaba exec Lester Cuneta as Chief Growth Officer expands leadership team and underlines expansion ambitions of etaily.
