Articles from Vested

Vested, the leading financial services communications and marketing agency, today announced the acquisition of Watermark, a Washington, D.C.-based public affairs and special situations firm founded by Zack Condry. The deal formally integrates Watermark’s public affairs, regulatory communications, crisis response, and investor relations capabilities into Vested’s platform and expands the firm’s team and footprint in Washington, D.C.

Vested, the leading marketing and communications agency dedicated exclusively to financial services, announced the appointment of three senior leaders across its global team: Sitha Ngy as Senior Creative Director, Paul Dalton-Borge as Managing Director, and Adam Fontana as Director of Digital Strategy. The hires signal a deliberate expansion of Vested's digital and creative functions as demand grows for holistic, integrated marketing programs that span earned media, content, digital performance, and brand-building.

Vested, a global marketing and communications agency focused exclusively on financial services, announced today that it has joined HubSpot’s ecosystem as a Solutions Partner. HubSpot, the AI-powered customer platform that helps businesses grow better, is extended by a global ecosystem of partners who help customers transform how they go to market.

Vested, the leading marketing and communications agency dedicated exclusively to financial services, today announced a strategic partnership with Fintel Connect, the leading growth marketing platform built for the financial industry. The partnership will help banks and financial brands unlock new growth through affiliate marketing, a proven, cost-effective channel that drives qualified customer acquisition.

Vested, the leading marketing and communications agency dedicated to financial services, has announced a strategic partnership with Scrunch AI, a pioneering platform that enables businesses to monitor, analyze, and optimize how their brands appear in AI platforms, such as ChatGPT, Perplexity, Meta AI, and more. With millions of people getting advice and recommendations from AI and preferring answers instead of links, this collaboration will help financial brands maintain maximum visibility and authority in the evolving AI-driven search landscape.

Kate Vitasek, architect of the Vested® business model, internationally recognized keynote speaker, and author of eight books, has been shortlisted for the 2025 Thinkers50 Breakthrough Idea Award.

Financial marketing and communications firm Vested has hired Ted Birkhahn as a Managing Director based in New York. As Managing Director, Birkhahn will take on a newly created role for Vested, overseeing the development of a tech-enabled platform that will transform client engagement and service delivery for middle-market financial services companies.

Vested, a leading financial marketing and communications consulting firm, has launched the Vested Media Map, a real-time dashboard of trending media topics across core industries. The innovative tool enables users to quickly identify and monitor topics that the media is most interested in, develop key insights, and improve their pitching strategies. The Media Map leverages media matching platform, Qwoted, together with GPT AI, to determine which ideas and commentary are most in demand in the media day-to-day.

Group Vested, an award-winning global integrated financial services marketing and communications consultancy, is today announcing the launch of Finance Studio, a new online creative studio for financial companies.

Vested, an award-winning global integrated financial services communications firm, is today announcing that it has acquired Red Lab Technologies, a leading web design, development and digital marketing firm.