UNA Sports Group Releases Landmark Consumer Study on U.S. Action Sports Audience, Finds 73% of Respondents Interested in New Team-Based League Concept
UNA Sports Group, a sports investment firm focused on acquiring and developing franchises in emerging and high-growth leagues, today published “The Action Sports Audience, Decoded,” a consumer research report examining market demand, audience profile, and concept validation for team-based action sports. The findings indicate that there is strong audience interest among the highly-coveted 18–34 age demographic, as well as with younger, more digitally native consumers.
The MoonPay X Games League (XGL) Announces Sale of New York’s Summer and Winter Teams to UNA Sports Group
The MoonPay X Games League (“XGL”) today announced the sale of both its New York Summer and New York Winter teams to UNA Sports Group (“UNA”) in an eight-figure transaction. UNA is the first single group to own two X Games League Clubs.
