Articles from UM

UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven® and Speedway® stores, as well as the 7NOW® Delivery app.