New Study Finds Fintech CMOs Growing Teams as AI Raises the Value of Human Judgment
Fintech CMOs are taking on greater responsibility for revenue and business strategy while shifting investment toward GEO and other AI tools as the technology changes how buyers discover companies, according to new research from The Fletcher Group.
2023 Women CMOs in Fintech Report: Marketing Investments to Remain Strong, CMOs Orchestrating Success, and Generative AI Boosting Efficiency
The Fletcher Group, a women-owned and led PR and content marketing firm, today announced its second annual Women Chief Marketing Officers (CMOs) in Fintech report. This comprehensive report explores key trends and insights within the financial technology sector and highlights the strategies pushing forward some of the world’s preeminent fintech brands.
New Report Uncovers Key Insights from Fintech’s Top Women CMOs
Women continue to be underrepresented in financial services, in technology, and in the c-suite across many industries. But a new report out today highlights how women CMOs are building some of the biggest brands in financial technology (fintech) through brand awareness and reputation building.
