Articles from THX Ltd.

Beyond the Crescendo: Behind-the-Scenes Making of the Legendary 2026 THX Deep Note Spark
THX Ltd., the global authority in high-fidelity audio and video, today pulled back the curtain on the creation of Spark, its recent major reimagining of the legendary THX® Deep Note. Through an exclusive Behind-the-Scenes featurette (BTS) THX reveals how a team of Hollywood’s elite creators bridged forty years of sonic history to ignite a new era of immersive cinema. The release marks a significant cultural moment: the marriage of the original 1983 "Deep Note" legacy with the innovative technology of 2026. Directed by notable industry filmmaker Michael Coleman, visuals produced by Garrett Eaton, immersive sound design mix by Jeff Schmidt, and featuring an original score by accomplished composer Joseph Trapanese (TRON: Legacy, The Greatest Showman). THX Deep Note: Spark is not merely a trailer; it is a technical manifesto for the next generation of entertainment.
By THX Ltd. · Via Business Wire · May 19, 2026
THX Ltd. Tributes New Era of Immersive Entertainment Innovation with Debut of its 2026 THX Deep Note
THX Ltd., the legendary audio and visual fidelity company founded by Hollywood creative greats such as George Lucas, today announced the launch of its first new trailer since the iconic Genesis THX® Deep Note. The new trailer blends the nostalgia of THX’s cinematic origins with the theme of cutting-edge innovation, honoring the company’s mission to ensure entertainment is experienced exactly as the creators intended. The trailer pays homage to THX’s foundational role in elevating the Star Wars moviegoing experience and embraces the brand’s four-decade connection to creativity, imagination, and technical excellence. With a new visual identity and a meticulously composed soundscape, it delivers the emotional resonance THX fans anticipate as the moment the signature crescendo begins.
By THX Ltd. · Via Business Wire · April 30, 2026
THX Ltd. Debuts New Audio-Video Labs in Asia; Named Only Dual HDR10+ and Eclipsa Audio Authorized Test Center in China
THX Ltd., a globally renowned company founded by Hollywood greats specializing in high-fidelity audio and video tuning, certification, and technology, today announced it has expanded its global footprint to include new audio-video technology laboratories in Asia—THX Shenzhen and THX Taipei. These two different regional state-of-the-art facilities have been designed to provide THX® Certification and Tuned by THX™ services, as well as to support THX® Spatial Audio innovations. In addition, the company today announced that its THX Shenzhen lab has been approved by HDR10+ Technologies, LLC as an Authorized Test Center (ATC) for consumer electronics device manufacturers seeking HDR10+ and Eclipsa Audio certifications. The THX Shenzhen lab is the first facility in China that is an Authorized Test Center (ATC) for both HDR10+ and Eclipsa Audio.
By THX Ltd. · Via Business Wire · March 31, 2026
THX Ltd. Announces THX® Spatial Audio+ Plugin for Game Developers Available Now from WYVRN
In partnership at GDC (Game Developer Conference) 2026, the legendary audio and video technology and certification company, THX Ltd., and immersive ecosystem innovator WYVRN, today announced the THX® Spatial Audio+ Plugin for game developers as a key technology for the WYVRN Adaptive Immersive Experience. The new platform for game developers cuts integration and tuning time to as little as three days because it unifies HD haptics, RGB Chroma lighting, and immersive audio into a real-time adaptive layer that evolves with gameplay. With the THX Spatial Audio+ Plugin, developers can bring their game to life with emotional realism and true immersion across scenes and environments now available as a critical piece of the WYVRN package.
By THX Ltd. · Via Business Wire · March 9, 2026
THX Ltd. Showcases THX® Spatial Audio, THX® Spatial Audio+ and AI-Based Head Tracking for Headphones, Soundbars and Laptops
Consumer Electronics Show 2026 — THX Ltd, the legendary audio and video certification and technology company, today announced the implementation of THX® Spatial Audio+, a major advancement in immersive audio designed for gamers, creators, and entertainment enthusiasts, in major consumer electronics products globally. Building on THX’s legacy of delivering high fidelity sound, THX Spatial Audio+ introduces dynamic AI-based head tracking, enhanced positional accuracy, and personalized audio profiles, delivering a truly lifelike listening experience across entertainment experiences so the listener can enjoy content the way the artist intended.
By THX Ltd. · Via Business Wire · January 5, 2026
THX Announces THX Spatial Audio+, a New Feature-Rich Immersive Audio Platform for Laptops, Headphones, Soundbars
THX, Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, and producer of the iconic THX Deep Note Trailers, has announced today the expansion of its THX Spatial Audio technology. Innovating for enjoyment of gaming, movies and music while listening on consumer electronics and mobile devices such as laptops, headphones, earbuds and soundbars, THX today announced a feature-rich new immersive audio architecture, THX Spatial Audio+.
By THX Ltd. · Via Business Wire · May 21, 2025
Skullcandy and THX Partner to Bring THX Spatial Audio to Music Lovers and Gamers on the Go
THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, and Skullcandy®, the original, irreverent, lifestyle audio brand, today announced a strategic partnership to integrate THX® Spatial Audio into key 2025 Skullcandy headphones that will provide users with a deeper, more immersive listening experience for music, movies, games, streaming, sports and more.
By THX Ltd. · Via Business Wire · December 5, 2024
ZTE and THX Ltd. Partner to Bring Tuned by THX™ Soundbars to the Pay-TV Market
ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, and THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, today announced plans to partner to bring innovative Tuned by THX™ speaker products to the Pay-TV market worldwide. Under the terms of the agreement, the initial plan is to bring to market the ZTE’s ZXV10 S300A soundbar that is expertly Tuned by THX for maximum enjoyment and fidelity of movies, music, games, sporting events and streaming to living rooms powered by Pay-TV services.
By THX Ltd. · Via Business Wire · November 20, 2024
Immersive Audio Industry Leader, Tuyen Pham, Named as THX Ltd. Chief Executive Officer
THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, and creators of the iconic Deep Note audio logo and movie trailers, today announced Tuyen Pham as its Chief Executive Officer. Founded by George Lucas and Tomlinson Holman, THX today announced Pham will serve at the helm of the forty-year global leader in bringing quality audio and video entertainment experiences to movie goers, gamers, music lovers and audiophiles alike.
By THX Ltd. · Via Business Wire · September 12, 2024
THX Launches Upgraded THX Spatial Creator with New Motion Feature for Creators to Add the Thrills of Synchronized Immersive Audio to Any Mix!
THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, and Plugin Alliance, the go-to online marketplace and distribution partner for analog-modeled audio plugins, today launched version 1.1 of THX® Spatial Creator, a digital audio workstation (DAW) plugin compatible with most any DAW. THX Spatial Creator version 1.1 boasts a host of new features that enhance the immersive audio quality of the music and videos created with it. For example, with a key new feature creators can automatically synchronize any motion preset to match the tempo of their project or song’s beats per minute (BPM). The result is a quick and efficient way to add spatial detail to music mixes and video or podcast audio tracks that are immersive and completely synchronized with the rhythm as intended by the artist.
By THX Ltd. · Via Business Wire · June 27, 2024
M&K Sound Launches THX® Certified Dominus IW500 Reference In-wall Loudspeaker
M&K Sound, whose products are the “choice of professionals”, has launched its first THX® Certified Dominus in-wall loudspeaker, the IW500. Designed for the largest and most exclusive home cinema installations - with room volumes of up to 6,500 cu ft or 185 cu m - the front left/centre/right identical model is the most powerful reference loudspeaker produced to date by the elite Danish audio manufacturer. This technological milestone coincides with M&K Sound’s proud 50th Anniversary celebrations of 2024.
By THX Ltd. · Via Business Wire · February 15, 2024