Articles from Simple Mills

Simple Mills, a leading provider of better-for-you crackers, cookies, bars, and baking mixes made with purposeful, nutrient-dense ingredients, is proud to announce that it is among the first brands to earn verification under the Non-UPF Verified Standard. This new third-party certification from the Non-GMO Project identifies foods made without excessive industrial processing, while verifying products that are composed primarily of minimally processed ingredients and free from hyper-engineered additives.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, is looking for its first Chief Cheese Officer (CCO) to lend his or her cheese expertise to the brand’s exciting new bold, airy, bite-sized snack crackers, Cheddar Pop Mmms™. Open to kids ages six to twelve who are cheese fanatics, the new C-Suite position will pay $10,000 to one un-brie-lievable candidate who embodies the ultimate cheesiness. In addition to getting paid to eat cheesy snacks like Pop Mmms™, the CCO will taste test 50 different cheeses (yes, 50!) to help choose the next Pop Mmms™ flavor, handle “quality assurance” for each new craveable batch of Pop Mmms™, conduct “recess research” with friends for “consumer insights,” and serve as Simple Mills’ official CHEESEfluencer by spreading the word about the new bold, cheesy snack.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, is elevating snack time for every occasion with the debut of new Cheddar Pop Mmms™ Veggie Flour Baked Snack Crackers. Crafted with nutrient-dense ingredients purposefully selected with people and planetary health in mind, Pop Mmms™ feature organic butternut squash as the first ingredient, organic red bean, and real organic cheddar cheese to deliver the crunch you crave with a bold cheesy flavor that the whole family will love. Best enjoyed by the handful, these baked snack crackers have a light, airy texture and pack a flavorful punch with the added bonus of ½ cup of vegetables per serving1, satisfying any salty snack craving without weighing you down.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, today announced the addition of CPG industry veteran, Sheryl O’Loughlin, to its Board of Directors. O’Loughlin is an accomplished entrepreneur, CEO, author, and board member bringing extensive experience leading fast-growing, innovative consumer products companies. In her new role, O’Loughlin will provide strategic counsel and guidance to help support Simple Mills in scaling the company to the next level, creating opportunity for the brand to have a greater positive impact on its mission to advance the holistic health of the planet and its people.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, today announced it experienced its most momentous growth in company history from 2019 to 2022. Simple Mills more than doubled retail sales during this timeframe. The brand was originally founded to help make clean, nutrient-dense foods easy and accessible, but evolved its mission in 2021 to include planetary health as an equally critical component, making a promise that all future innovation will advance regenerative agriculture.

Simple Mills is re-defining the cookie aisle yet again with the launch of new Nut Butter Stuffed Sandwich Cookies, a delicious and nutritious snack that marries the nostalgic sandwich cookie you know and love with real whole food ingredients. Available in two delicious flavors, Creamy Peanut Butter and Cocoa Cashew Crème, Simple Mills Nut Butter Stuffed Sandwich Cookies are perfect for dunking, twisting or eating any way you love to enjoy a traditional sandwich cookie, but are made with nutritious ingredients like nut flour and real nut butter. Nut Butter Stuffed Sandwich Cookies are now available nationwide at Whole Foods Market, Sprouts, Amazon and SimpleMills.com.

Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full.

Today, better-for-you snack company, Simple Mills, announces the launch of a new product coming to the cookie aisle: Sweet Thins, a smartly sweetened snack made from simple, nutritious ingredients, including a seed & nut flour blend made of watermelon seed, cashew, sunflower seed, and flax seed. Sweet Thins bring real permissibility to satisfy your sweet tooth any time of day with simple, purposeful ingredients so you can feel as good as they taste in every light and crunchy bite.

Simple Mills, the leading provider of better-for-you snacking and baking products, is celebrating the recent launch of its first USDA Certified Organic cracker, Organic Seed Flour Cracker, with a new initiative called “It Starts at Home” that encourages consumers to help restore the planet by implementing small, sustainable changes, like starting an organic garden, at home.