Articles from Simon-Kucher
Timed for America’s 250th anniversary, new research by global growth and pricing consultancy Simon-Kucher finds the American Dream has shifted to a deeply personal, individualized vision that prioritizes quality of life and meaningful fulfillment over traditional wealth and shared milestones. The traditional K-shaped economy with the backdrop of rising costs, has reached an inflection point, as “wealth” is being redefined. Material success and a uniform vision, as established by writer James Truslow Adam centuries ago, are being updated. Today, Americans are redefining the American Dream and trading long-term financial hallmarks like homeownership and retirement for personal values that favor flexibility, stability and enjoying life today.
By Simon-Kucher · Via Business Wire · June 15, 2026
Simon-Kucher, the world’s leading commercial growth and pricing consultancy, released Neobanking Beyond Disruption, a new report analyzing how digital-first banks are competing, scaling, and reshaping retail banking across global markets.
By Simon-Kucher · Via Business Wire · March 25, 2026

Simon-Kucher today announced its 2022 annual revenue of 534.9 million euros (563.2 million US dollars), a growth rate of 21 percent.
By Simon-Kucher · Via Business Wire · February 15, 2023