Articles from SPAR Group

According to the latest SPAR Group (NASDAQSGRP) survey, in-store shopping remains a fixture of most consumer’s routines, with more than 80% preferring to purchase groceries in-store and more than 45% choosing to shop in-store at discount, convenience, home improvement and apparel stores. The ability to try on/demo products, select new products and plan meals are important motivators consumers give for shopping in-store. Once in the store, consumers rate customer service (71%), a speedy checkout (69%) and an engaging atmosphere (51%) as important attributes for a successful shopping experience. The store plays an important role in the product value chain and maintaining customer loyalty, according to the survey.