Articles from Responsible Flushing Alliance

Poor bathroom habits, like flushing the wrong items down the toilet, aren’t just dangerous for pipes and wastewater infrastructure — they’re also a major point of contention in relationships.

The Responsible Flushing Alliance (RFA) is hosting its fifth annual meeting on Wednesday, April 15. Registration for the hour-long virtual meeting is free. Participants will learn about available educational resources, federal legislative updates, results from its #FlushSmart Potty Training for Grown-Ups campaign, and a sneak peek into the 2026 Flush Smart Month campaign for July.

The Responsible Flushing Alliance (RFA) will discuss its newly released annual report — which documents the effort and results in helping shift consumer behavior, protect our nation’s sewage infrastructure, and support corporate responsibility for the environment — in its fifth virtual annual meeting on April 15.

Starting Feb. 1, the new Michigan law requires baby wipes, surface cleaning wipes, and other non-flushable wipes commonly used in the bathroom to prominently display the “Do Not Flush” symbol on packaging.

Teeing up the annual observance of Flush Smart Month starting July 1, the Responsible Flushing Alliance (RFA) is spreading the word on the importance of smart flushing habits in a novel way at VidCon Anaheim 2024. From June 26-29, thousands of content creators flock to the city’s convention center for four days of creativity and content creation. RFA has joined the mix to catch creators’ attention and raise awareness with a new activation as part of its #FlushSmart campaign aimed at resonating with attendees and their viewers.

In accordance with California’s Proper Labeling of Wet Wipes law (AB 818), state wastewater agencies and industry experts went deep to find out exactly what is passing through—and clogging up—municipal wastewater systems. Today, the Responsible Flushing Alliance (RFA) alongside the California Association of Sanitation Agencies (CASA) and the Association of the Nonwoven Fabrics Industry (INDA) release the results from the largest known domestic sewage collection study conducted to reveal what’s really being flushed down the drain – and shouldn’t be.

The Responsible Flushing Alliance (RFA) has announced that The Hygiene Co., maker of CleanLIFE wipes, is joining its ranks of wipes manufacturers, wastewater treatment groups, and public health advocate members. RFA is dedicated to changing consumer behavior through its “Flush Smart” education campaign focusing on what should and should not be flushed.

The Responsible Flushing Alliance (RFA) has announced that Crocodile Cloth is joining its ranks of wipes manufacturers, wastewater treatment groups, and public health advocates working to address the improper disposal of non-flushable wipes marked with the “Do Not Flush” symbol.

In accordance with California’s Proper Labeling of Wet Wipes law (AB818), the California Association of Sanitation Agencies (CASA), the Responsible Flushing Alliance (RFA), and the Association of the Nonwoven Fabrics Industry (INDA), have partnered to conduct a sewage collection study to help determine what is clogging sewer lines and equipment across the state.

The Responsible Flushing Alliance (RFA) recognizes Water Professionals Appreciation Week, taking place Oct. 7-15, by providing consumers with tips to help home plumbing and community sewer lines clog-free. RFA is a non-profit association with a mission to education consumers about what should and should not be flushed as well as providing facts regarding why it is so important to follow smart flushing practices.

In response to the Responsible Flushing Alliance’s (RFA) Flush Smart Day activities, the Clog Monster released a statement early this morning voicing his disapproval of the consumer education campaign. Launched by the RFA, the movie-themed Flush Smart campaign is aimed at foiling Clog Monster's plans to build his fatberg of doom, large enough to cover California.

This Saturday, July 1, the Responsible Flushing Alliance (RFA) will celebrate the second annual Flush Smart Day by launching a new movie-themed public service campaign aimed at reducing the amount of non-flushable wipes that go down the drain each year.

Responsible Flushing Alliance:

Today, the Responsible Flushing Alliance (RFA) accepted a resolution issued by the office of California Assembly Member Richard Bloom to recognize July 1 as “Flush Smart Day.” The inaugural observance to take place Friday will also mark the official launch of RFA’s consumer education campaign aimed at improving proper flushing habits in homes and businesses in California and the across the nation.

Today the Responsible Flushing Alliance (RFA) announced Clorox and GOJO have joined as contributing members to support its widespread consumer education campaign on what not to flush.

Today, the Responsible Flushing Alliance (RFA) published a new infographic highlighting some of the strangest objects that have been pulled out of municipal wastewater treatment catch basins in three California areas. A Spanish version of the infographic is also available.

Today the Responsible Flushing Alliance (RFA) announced Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as its newest contributing members in its growing alliance of manufacturers and innovators investing in a coordinated national effort to educate consumers on what not to flush.

Today, the Responsible Flushing Alliance (RFA) is excited to introduce the National Association of Clean Water Agencies (NACWA) as its newest advisory member as it launches its national 2022 #FlushSmart consumer education campaign in California.

Today Governor Newsom signed AB 818 by Assembly Member Richard Bloom into law, requiring all packaging for diaper wipes, cleaning wipes, and cosmetic wipes to display clear “Do Not Flush” warnings. The bill is the result of a three-year effort between representatives from wastewater and product stewardship groups and wipes manufacturers to address an urgent pollution problem that has plagued public wastewater infrastructure. The legislation establishes disposal labeling requirements for wet wipes packaging and requires manufacturers of wipes to educate the public on the impacts of flushing wipes improperly.

On Friday, Gov. J.B. Pritzker signed into law Senate Bill 294, known as the Wipes Labeling Act, which now requires manufacturers of household disposable wipes for sale in the state of Illinois to clearly label “Do Not Flush” on wipes that should not be flushed down the toilet. The law will go into effect on July 1, 2022.

Today, the Responsible Flushing Alliance enthusiastically welcomed ANDRITZ and DUDE Products as its newest Board of Directors members. The addition of these two innovators to the organization brings in their distinct expertise and perspectives on the issue of responsible flushing and expands the Alliance’s efforts to educate consumers on smart flushing habits.

Gov. Kate Brown has signed into law House Bill 2344, requiring manufacturers of personal care and household wipes for sale in the state of Oregon to clearly label “Do Not Flush” on those wipes that are not intended for disposal in the toilet.