Articles from Redpoint Global

QKS Group has named Redpoint Global, The Data Readiness Company, as a Leader and Ace Performer in their SPARK Matrix™: Data Quality and Observability Tools, 2025.

Redpoint Global, the Data Readiness Company, today announced it has been named a Leader in the IDC MarketScape Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment. (Doc #US52040225, June 2025). We believe this recognition underscores Redpoint’s unique ability to help retailers unlock the full value of their customer data through industry-leading data quality, unification, and activation capabilities.

Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant.

A partnership between Redpoint Global, a leader in customer data technology, and HCLTech, a leading global technology company, now combines the two companies’ expertise in digital engagement and customer experience technology to deliver real-world results to customers, such as 3X higher engagement, a 35% increase in retention and a 2X increase in ROI.

Redpoint Global, a leader in customer data technology, was named the 2025 Customer Data Platform (CDP) of the Year in the 6th Annual Data Breakthrough Awards program.

Redpoint Global was named in the Leader category in the Omdia Universe for Customer Data Platforms 2025 report. Omdia, a leading research and analyst group in the technology space, gave the Redpoint CDP the highest ranking for vendor execution and placed it in the top tier in several categories, including technology features, solution breadth and strategy & innovation.

Redpoint Global, which helps healthcare organizations maximize the value of patient and consumer data and drive superior engagement, has been named a Pinnacle Awards Diamond winner in the category of Trailblazer in Healthcare Technology. The awards celebrate companies and individuals who have demonstrated exceptional innovation, leadership, and impact in the healthcare industry.

Engagys, a leader in health plan member engagement strategy and solutions, and Redpoint Global, a pioneer in Customer Data Platform (CDP) and orchestration technology, today announced a strategic partnership. The partnership is designed to transform the landscape of health plan member experience through data-driven personalized engagement. This collaboration marks a significant milestone in the pursuit of enhanced member-centricity for health plans. It aims to substantially increase member satisfaction and maximize engagement rates by leveraging existing member data.

The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a single customer view. Customers are using the Redpoint CDP on Snowflake’s AI Data Cloud as the fastest, least disruptive way to maximize both customer data value and existing MarTech value.

Redpoint Global today announced that it has achieved Select tier partner status from Snowflake, the Data Cloud company. As a Select partner, Redpoint Global can accelerate the digital transformation of its joint customers who can fully leverage the performance, flexibility and near-infinite scalability of the Snowflake AI Data Cloud.

Redpoint Global today announced a strategic partnership with SoftServe, a premier IT consulting and digital services provider, focused on improving health and business outcomes through the delivery of an end-to-end personalized healthcare experience. The partnership combines Redpoint’s leading customer data platform rg1® with SoftServe’s engineering and implementation expertise, sealing the gaps between strategy and execution.

Redpoint Global has partnered with Slalom Consulting to implement the Redpoint rg1 platform for Hawaiian Airlines, connecting siloed data, enabling a single customer view, eliminating manual procedures and enhancing personalized experiences for Hawaiian Airlines customers. Hawaiian Airlines selected rg1 to reduce duplication in technology, deliver robust identity resolution, refine data management/governance practices, streamline the overall omnichannel marketing engine, and produce a flexible and connected infrastructure for marketing and IT.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing that healthcare consumers are increasingly turning to digital tools to engage with healthcare payers and providers. Consumers also stressed the importance of a seamless digital experience in their relationships with healthcare providers.

Today at the Gartner Marketing Symposium and Gartner Data & Analytics Summit, Redpoint is highlighting key innovations in rg1, Redpoint’s leading CDP platform.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research that reveals how consumers really feel about brands using Artificial Intelligence (AI) and Machine Learning (ML) to influence their experiences. While many consumers (45 percent) expressed a lack of understanding of how these technologies are being implemented, the majority of consumers (73 percent) believe there is potential for impact on customer experience (CX), particularly in digital settings. Nearly half (48 percent) of all consumers say they would interact with AI more frequently if it would make their customer experience with a brand more seamless, consistent and convenient.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced it has been positioned by Gartner in the Challengers quadrant of the 2022 Magic Quadrant for Data Quality Solutions1. Redpoint was also recently positioned as a Leader in the May 2022 Gartner Magic Quadrant for Multichannel Marketing Hub2.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing gaps between the experiences consumers want and expect from healthcare providers and the experiences their providers are actually delivering. The majority of consumers rate good patient experience as a very important component of interacting with a healthcare provider, and 45 percent also expect healthcare brands and providers to proactively contact them, at the right time and in the right context, to help improve wellness and care. While 48 percent are very satisfied with their healthcare providers ability to know them as an individual, there are many that feel there is room for improvement.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced it has been positioned by Gartner in the Leaders quadrant of the 2022 Magic Quadrant for Multichannel Marketing Hubs.*

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing customer frustrations with receiving mistargeted information from brands. Unmet expectations include, among others, receiving inaccurate promotional emails or recommendations unrelated to prior purchases. Currently, 70% of consumers reported receiving mistargeted information at least once a month and 24% say they receive mistargeted information daily.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced it has promoted Ron Sanderson to Chief Information Security Officer (CISO). The appointment signifies Redpoint’s continued commitment to ensuring customer data remains private and secure. Whether through SOC 2 compliance or implementing PII vaults for secure management of customer data within the cloud, Redpoint’s initiatives always center on delivering peace of mind for clients and consumers around data privacy and data security no matter the location of that data.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating, personalized customer experiences, today announced new research revealing trends in brand loyalty and implications around customer experience management. Conducted by Dynata, the survey of more than 1,000 U.S. consumers also finds that 65 percent of consumers profess they love fewer than three brands, and an additional 9 percent claim not to “love” even a single brand. Survey respondents indicated that personalization was key to their brand connection, with 74 percent favoring feeling valued and understood as the key component in a brand loyalty program.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions and preferences about their healthcare experiences. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that most (80 percent) prefer to use digital channels to communicate with healthcare providers and brands at least some of the time (online messaging, virtual appointment, text, etc.) and 44 percent prefer digital communications the majority of the time. The COVID-era influenced digital-first communications that is now the expectation, becoming the standard for healthcare experiences moving forward. Over the last 18 months, 65 percent of respondents reported using telehealth services and 34 percent say they want to continue with regularity.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced it has been positioned by Gartner in the Challengers quadrant of the 2021 Magic Quadrant for Data Quality Solutions1. Redpoint was also positioned as a Challenger in the May 2021 Gartner Magic Quadrant for Multichannel Marketing Hub2.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that the overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season. Some 78 percent of consumers also find it frustrating when a retailer’s communications and marketing messages are inconsistent depending on the channel they visit (in-store, online, social, call center, app).

Redpoint Global today announced In Situ™, the first cloud-native, data quality-as-a-service (DQaaS) that delivers perfected data and resolved identities in real time, using exclusively first-party data. With a simple, powerful and privacy-focused approach, In Situ provides unified customer data in place, at unprecedented ease, speed and scale without the need to transfer data across the internet. In Situ also provides radical transparency into the quality, reliability and trust of all customer data – empowering businesses to confidently actualize their data across all edge points of the enterprise.

Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, today announced new research finding that personalization is key to travel marketing. Conducted by Dynata, the survey of more than 1,000 U.S. consumers found that most remain wary of travel, and 67 percent express frustration at receiving vacation offers when they are unable (or unwilling) to travel. Ultimately, many are dissatisfied with the travel industry’s ability to deliver personalized communications during COVID-19.