Leading Brands Making Branded Merchandise the Centerpiece of Marketing Strategy, According to New PPAI Data
Branded merchandise is evolving from a promotional giveaway into a strategic marketing channel as brands seek more meaningful ways to connect with consumers, employees and stakeholders in an increasingly crowded digital landscape, according to new trend data from Promotional Products Association International (PPAI).
Research Shows Branded Merchandise Delivers Sustainable Impact and Connects With Gen Z Talent
As brands and employers face increasing pressure to balance sustainability with performance, research from Promotional Products Association International (PPAI) shows that branded merchandise can deliver both, offering strong marketing impact with a lower carbon footprint while helping companies connect with sustainability-minded audiences, including Gen Z talent.
The PPAI Expo Kicks Off Branded Merch’s 2025 with Energy, Excitement and Sustainability in Las Vegas
The PPAI Expo 2025, held January 12-15, 2025, in Las Vegas, brought together over 16,000 professionals from across the branded merchandise industry, offering unparalleled opportunities for education, networking, and business development. Nearly 10,000 distributor attendees joined exhibitors in celebrating the energy, professionalism, and sustainability that have come to define the event.
