Articles from PLAYSTUDIOS
PLAYSTUDIOS Secures Exclusive Five-Year Extension to Iconic TETRIS® Mobile License
PLAYSTUDIOS today announced that it has extended its exclusive mobile licensing agreement with The Tetris Company for the iconic TETRIS® game. The initial five-year extension, which includes an additional three-year option (for up to eight years total), comes at a time when user acquisition for new games is increasingly challenging due to market saturation, rising advertising costs, and shifting player preferences. By keeping the globally-recognized TETRIS brand within the PLAYSTUDIOS portfolio, the company strategically positions itself for sustained organic growth and cost-efficient audience development within key mobile gaming categories, such as puzzle and strategy.
By PLAYSTUDIOS · Via Business Wire · November 14, 2023
PLAYSTUDIOS Launches Collaborative ‘Clubhouse’ Feature in Award-Winning myVEGAS Slots App
Winning is better together, and mobile gaming leader PLAYSTUDIOS is uniting its millions of players around the world with the all-new Clubhouse feature for the award-winning myVEGAS Slots app. The app’s most significant social expansion to date, Clubhouse, allows players to converse, collaborate, and complete missions with the goal of unlocking exclusive chip rewards.
By PLAYSTUDIOS · Via Business Wire · July 19, 2022
playAWARDS Teams With Big Bus Tours to Bring Vegas Tour Experiences to Global Community of Players
Award-winning mobile gaming developer PLAYSTUDIOS is partnering with international sightseeing brand Big Bus Tours to bring an all-new suite of exclusive rewards experiences to the gaming company’s playAWARDS loyalty marketing platform. Beginning May 27, players of PLAYSTUDIOS mobile apps – myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM Slots Live – will be able to exchange loyalty points earned during free gameplay for discounted and BOGO tickets to Big Bus Tours Las Vegas. This exciting hop-on, hop-off bus experience enables riders to see the famous sights and sounds that Las Vegas has to offer from an open top, double-decker bus.
By PLAYSTUDIOS · Via Business Wire · June 8, 2022
PLAYSTUDIOS Secures Exclusive Rights to Tetris® Franchise for Mobile Devices
PLAYSTUDIOS (Nasdaq: MYPS), the developer of the playAWARDS loyalty platform and a suite of free-to-play mobile and social games, today announced it is expanding into the popular puzzle game genre as the exclusive developer and publisher of the iconic Tetris® game franchise for mobile devices. Through a strategic partnership with The Tetris Company and N3TWORK, PLAYSTUDIOS has assumed the exclusive global, multi-title mobile rights (excluding China) for the Tetris game. PLAYSTUDIOS will continue to operate and advance the current Tetris mobile products, while reimagining and eventually launching a new and improved version of the game that incorporates the company’s unique playAWARDS loyalty platform. The design of the new game will draw inspiration from leading casual game formats and embody new features and mechanics that will usher in a new era for Tetris on mobile.
By PLAYSTUDIOS · Via Business Wire · November 29, 2021
PLAYSTUDIOS Gives Mobile Gamers a ‘Blast’ of Classic Excitement With Debut of myKONAMI Slots Money Blast
Award-winning mobile and social game developer PLAYSTUDIOS (Nasdaq: MYPS) is transporting players back in time with the release of its latest game, Money Blast for the myKONAMI Slots mobile app. With a retro, real-life look and classic gameplay, Money Blast joins a lineup of content that appeals to both slot purists and casual players alike.
By PLAYSTUDIOS · Via Business Wire · November 22, 2021
PLAYSTUDIOS Brings Classic Board Gaming to myVEGAS Slots With Debut of ‘New York-New York Game Night’
PLAYSTUDIOS (Nasdaq: MYPS), an award-winning developer of free-to-play mobile and social games, continues to diversify its product lineup with the debut of its first-ever mobile board gaming experience, New York-New York Game Night. Developed exclusively for the PLAYSTUDIOS myVEGAS Slots app, New York-New York Game Night places players onto a virtual board game map of New York—inspired by the glitz and glamor of the Great Gatsby—where they can roll their way to loyalty points and real-world rewards.
By PLAYSTUDIOS · Via Business Wire · November 16, 2021
PLAYSTUDIOS Invites Players to ‘Bowl-A-Palooza’ Parties at Bowlero Bowling Entertainment Centers
playAWARDS, the innovative loyalty marketing platform created by award-winning mobile game developer PLAYSTUDIOS, is inviting players to lace up their bowling shoes and hit the lanes at the first-ever Bowl-A-Palooza, a series of bowling parties conceived in partnership with Bowlero bowling and entertainment centers. As one of the newest partners to join the playAWARDS loyalty platform, Bowlero is offering players the chance to enjoy a festival-like atmosphere filled with fun and games, delectable bites, and a few special surprises at some of their most popular locations.
By PLAYSTUDIOS · Via Business Wire · September 22, 2021
Playstudios Partners With Peppermill Resorts to Bring Players Exclusive Rewards at Peppermill Resort Spa Casino in Reno and Montego Bay Casino and Resort
As part of its ongoing commitment to expand rewards opportunities for millions of players worldwide, PLAYSTUDIOS is teaming up with Peppermill Resorts to offer exclusive rewards at its AAA Four Diamond Peppermill Resort Spa Casino in Reno, Nevada and Montego Bay Casino and Resort in West Wendover, Nevada. Through the partnership, players of PLAYSTUDIOS free-to-play apps – myVEGAS Slots, myVEGAS Bingo, myVEGAS Blackjack, my KONAMI Slots, and POP! Slots – will have the opportunity to exchange loyalty points for real-world experiences, special offers, and complimentary items at both properties. PLAYSTUDIOS recently entered into a merger agreement with Acies Acquisition Corp. (Nasdaq: ACAC, ACACU, ACACW) (“Acies”) which, upon closing, will result in the Company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
By PLAYSTUDIOS · Via Business Wire · June 10, 2021
PLAYSTUDIOS and MGM Resorts International Expand Partnership, Add MGM Northfield Park to Player Rewards Portfolio
Award-winning mobile game developer PLAYSTUDIOS is expanding its partnership with global hospitality brand MGM Resorts International, securing the exclusive social and mobile gaming rights to Ohio’s MGM Northfield Park. Players of PLAYSTUDIOS free-to-play mobile apps will now see the Cleveland-area gaming and entertainment destination showcased in the playAWARDS portfolio of in-game rewards. Players who accumulate loyalty points during gameplay can now redeem their points for those exclusive new rewards. PLAYSTUDIOS recently entered into a merger agreement with Acies Acquisition Corp. (Nasdaq: ACAC, ACACU, ACACW) (“Acies”) which, upon closing, will result in the Company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
By PLAYSTUDIOS · Via Business Wire · June 3, 2021
playAWARDS Game-Based Loyalty Platform Adds Sycuan Casino Resort and Singing Hills Golf Resort to Portfolio of Acclaimed Hospitality Partners
playAWARDS, the innovative loyalty marketing platform conceived by PLAYSTUDIOS, is now offering its global community of players a new collection of real-world rewards from San Diego’s Sycuan Casino Resort, including hotel stays, dinner and drink discounts, gaming, and lifestyle experiences that can be enjoyed throughout the resort. Additional golf and hotel rewards at Singing Hills Golf Resort, Sycuan Casino Resort’s sister property, will be added in the future. Players can earn these rewards by accumulating in-app loyalty points whenever they play any of the award-winning games offered by PLAYSTUDIOS. PLAYSTUDIOS recently entered into a merger agreement with Acies Acquisition Corp. (Nasdaq: ACAC, ACACU, ACACW) (“Acies”) which, upon closing, will result in the Company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
By PLAYSTUDIOS · Via Business Wire · June 2, 2021
playAWARDS Teams With Global Hospitality Brand IHG Hotels & Resorts to Offer Rewards at Eight U.S. Destinations
playAWARDS, the innovative loyalty marketing platform created by award-winning mobile game developer PLAYSTUDIOS, has partnered with global hospitality brand IHG Hotels & Resorts to offer players of PLAYSTUDIOS mobile apps – myVEGAS Slots, myVEGAS Blackjack, POP! Slots, my KONAMI Slots, and myVEGAS Bingo – exclusive rewards, including room packages, at select IHG hotels in the continental United States. PLAYSTUDIOS recently entered into a merger agreement with Acies Acquisition Corp. (Nasdaq: ACAC, ACACU, ACACW) (“Acies”) which, upon closing, will result in the Company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
By PLAYSTUDIOS · Via Business Wire · June 1, 2021
playAWARDS Adds Innovative Music and Wine Brand City Winery to Portfolio of Rewards Partners
PLAYSTUDIOS’ loyalty marketing program, playAWARDS, has added City Winery to its growing portfolio of loyalty rewards providers. The new partnership with this innovative live music, dining, and wine brand allows players of free-to-play PLAYSTUDIOS games – myVEGAS Bingo, myVEGAS Slots, my KONAMI Slots, POP! Slots, and myVEGAS Blackjack – to exchange loyalty points they accumulate in-game for real-world rewards. PLAYSTUDIOS recently entered into a merger agreement with Acies Acquisition Corp. (Nasdaq: ACAC, ACACU, ACACW) (“Acies”) which, upon closing, will result in the Company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
By PLAYSTUDIOS · Via Business Wire · May 28, 2021