Articles from PAN

PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, released new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed, or entirely fabricated, introducing a new credibility risk for brands as buyers increasingly rely on AI-generated summaries to evaluate vendors and solutions.

PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new B2B Web Services offering. The new capabilities expand the agency’s integrated marketing services with a modern, analytics-led approach to website strategy, design, messaging, development, and long-term optimization.

PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, today announces its new AI Optimization service line — driven by brands' growing demand for AI visibility — as well as the appointment of Zareen Fidlon as Head of AI Innovation, expanding her current role as Senior Vice President of Integrated Marketing to lead the agency’s AI services, council, and workflow integrations.

PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today announced the appointment of Catherine Coffey as Managing Director of its UK operations. This leadership addition marks a significant step in advancing PAN’s global focus, which has seen undeniable momentum in the past year. With this move, PAN builds upon its mission to connect teams and clients across North America and EMEA.

PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today shared details of the firm's expanding partnership with current client and end-to-end supply chain solution provider Infios, formerly Körber Supply Chain Software.