Articles from Nift

Nift, the technology company connecting commerce platforms to advertisers and brands to new customers, today announced its expansion into the UK through a new partnership with Clearpay, a leading Buy Now, Pay Later provider. The partnership allows Clearpay to thank its customers with personalized Nift gifts for making an on-time payment, creating a more rewarding shopping experience while introducing them to thousands of brands in Nift’s ecosystem.

With the peak holiday shopping season approaching, nearly 8 in 10 American consumers (79%) are actively preparing for increased financial challenges and 77% are taking specific steps to stay within their holiday budget. At the same time, nearly two-thirds (63%) of consumers feel overwhelmed by the volume of advertising they encounter and 78% perceive brands are offering fewer meaningful rewards and less support than they did in the past.

Nift, the technology company connecting commerce platforms to advertisers and brands to new customers, today announced that Saket Mehta has joined its executive leadership team as Chief Revenue Officer (CRO). A fintech industry veteran who most recently served as VP of Global Advertising Partnerships and Revenue at Block (NYSE: XYZ), the parent company of Cash App Afterpay and Square, Mehta will oversee sales, business development and partnerships with enterprises and brands, reporting directly to Nift founder and CEO Elery Pfeffer.

Nift, the gift platform, today announced that it has partnered with Klarna, the AI-powered payments and commerce network, to further enhance and personalize the Klarna customer experience through gift offers. Under the partnership, Klarna is increasing brand sentiment and customer loyalty with personally tailored gifts that customers can use toward fashion, jewelry, restaurants, music, home goods and more—and unlocking new, recurring revenue through its commerce media network in the process.