Articles from New Engen

New Engen, a digital marketing agency accelerating brand growth through media, creative, and data, will lead digital strategy for Loews Hotels as their digital marketing agency of record

SEATTLE, May 15, 2025 (GLOBE NEWSWIRE) -- New Engen, a digital marketing agency accelerating growth for brands, today announced it has been named the digital marketing agency of record for Checkers Drive-In Restaurants, Inc. This new partnership marks a pivotal step in Checkers’ broader business transformation to enhance support for franchisees, modernize its marketing investments, and drive measurable outcomes across the customer journey.

Experienced business development leader joins to drive revenue growth and strategic client relations

With over 13 years of experience in creator marketing and creator affiliate, Kathleen brings a wealth of expertise from her work in high-growth CPG and retail environments

Deal strengthens New Engen’s creative foundation, establishing a full-service content studio to deliver high-impact, social-first content for brands across all stages of the customer journey

The agency's latest innovation enables bid increases on high customer LTV segments like location, demographics, device, and placement

SEATTLE, July 25, 2024 (GLOBE NEWSWIRE) -- New Engen, a leading digital marketing agency, is pleased to announce the arrival of Ashley Hill as the new Vice President of Affiliate. Hill brings longstanding agency-side experience and a dynamic vision to the company, further solidifying New Engen's leadership in the digital marketing landscape.

SEATTLE, July 11, 2024 (GLOBE NEWSWIRE) -- New Engen, a leading digital marketing agency, announces that SNIPES has selected it as the sneaker and streetwear retailer’s U.S. digital marketing agency of record. New Engen will partner with SNIPES to create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling (MMM) and forecasting for every campaign.

With a strong background in strategic partnerships and a history of success at Impact.com, Prevette will help guide New Engen’s growth in digital marketing

New Engen and Cotopaxi will amplify marketing impact through a full-funnel media program, measurement solution, market research, and audience-led creative strategy

SEATTLE, Jan. 18, 2024 (GLOBE NEWSWIRE) -- Acorn Influence, a New Engen company and influencer solution provider, has appointed Blake Marts as VP of Corporate Strategy, to oversee growth strategy, product development and commercialization, and technology. The new role comes as the agency offering continues to evolve to serve the full-funnel marketer, helping to drive impact across every phase of the customer journey.  

SEATTLE, Dec. 19, 2023 (GLOBE NEWSWIRE) -- New Engen, a leading digital marketing agency, today announced the appointment of Andrew Richardson as the Senior Vice President of Advanced Analytics & Measurement. As marketers undertake both branding and performance objectives, the strategic hire focuses on continuously innovating the agency’s integrated data practice. Richardson and his team are charged with addressing the rising call for comprehensive, cross-platform measurement strategies through an innovative data services product roadmap.

SEATTLE, Nov. 02, 2023 (GLOBE NEWSWIRE) -- New Engen, a leading digital marketing agency, announced that Acorn Influence, a New Engen company and influencer solution provider, has appointed Rachel Bennington as VP of Retailer Partnerships to scale and enhance the relationships with Retail Media Networks (RMNs) as well as between brand clients and those networks.

Strategic partnership set to drive powerful incremental growth for SeatGeek partners nationwide

SEATTLE, June 16, 2023 (GLOBE NEWSWIRE) -- In a release issued Thursday, June 15, 2023 under the headline "Acorn Influence, a New Engen company, Announces Integration with Walmart Connect’s DSP" by New Engen, please note that this release has been corrected to clarify that Acorn Influence, a New Engen company, now has access to Walmart inventory and Walmart targeting capabilities, within the Walmart DSP (Demand-Side Platform) and its TTD (The Trade Desk) seat. Acorn Influence, a New Engen company, is not integrated with Walmart Connect or Walmart’s DSP, nor do they have a technical connection. The corrected release follows:

As retail media continues to strengthen and rise, brands can now access Walmart Connect’s DSP to scale effective multi-channel influencer marketing campaigns

Deal expands offering across paid, earned and organic media, and gives their clients access to thousands of publishing partners

SEATTLE, May 09, 2023 (GLOBE NEWSWIRE) -- New Engen, a leading performance marketing agency, announced that Acorn Influence, a New Engen company, and the hub of the agency’s influencer practice, is launching their Performance Creator full-service solution, providing strategy, planning, and activation tools, to help brands scale their influencer marketing investments. The new, first-to-be-proven solution effectively extends creator content across the funnel, helping brands unlock incremental digital scale, measure impact of efforts, and fuel authentic relationships with consumers.