Nectar MCP Brings Consumer and Creator Data to ChatGPT, Claude, Gemini and Copilot
Nectar, the agentic growth operating system connecting businesses to consumers, today launched Nectar MCP, which connects a brand's Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data.
Nectar Releases Title75, a Free AI Skill for Amazon's New 75-Character Title Limit
Nectar, an independent retail media and commerce agency and Amazon Ads Advanced Partner, today released Title75, a free AI skill built for the most disruptive catalog change Amazon has made in years. Under Amazon's policy in effect since July 27, 2026, titles over 75 characters are being replaced by Amazon's own AI, and the new Item Highlights field that launched August 10 sits empty on virtually every listing on Amazon.
Nectar Named Amazon Agency of Record by Vitamix Following Extensive RFP
Nectar, a leading independent retail media and commerce agency, today announced that Vitamix, the iconic premium high-performance blender brand, has selected Nectar as its Amazon agency of record. The multi-year partnership covers the U.S. and Canada, and unifies Vendor Central management, advanced retail media, Amazon Marketing Cloud (AMC) measurement, creative production, and analytics under one integrated team — powered by Nectar’s proprietary iDerive commerce intelligence platform with full AI Enablement & MCP connector to Claude.
