Mutinex Bolsters Its U.S. Presence with the Appointments of Two High‑Profile Leaders; Mike Finnerty Named President, United States, Lou Paskalis Elevated to Senior Advisor
Mutinex, the leading agentic marketing effectiveness platform, today announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following its acquisition of Neustar. At Mutinex, he will focus on driving growth and ensuring the success of U.S. enterprise customers.
WARC and Mutinex Unite to Give Marketers Their Own Answers on Demand and Growth Operating System
Global Launch--The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, today announced a landmark partnership that provides marketers with the most powerful way to rapidly transform real-time marketing mix modeling foresight into certain growth.
Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises
Mutinex, a leader in marketing mix modeling (MMM) solutions that provide clients with answers-on-demand, today announced the North American launch of its globally endorsed Open Source MMM Validation Framework. First deployed across Australia and the APAC region—where it earned industry-wide support—the Apache 2.0-licensed toolkit sets a new benchmark for transparent, reproducible performance validation in marketing analytics. Designed for marketers who demand proof over promises, the framework delivers the clarity, control, and transparency needed to make smarter, faster, and more accountable decisions.
Turo Taps AI Marketing Analytics Pioneer Mutinex as Global Marketing Partner
Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to optimize Turo’s marketing investments across international markets.
