Articles from Market of Choice

Long before “local” became a trend, Oregon’s largest independent, family-owned grocer Market of Choice opened doors and cleared pathways for emerging Oregon makers through collaborative relationships with influential incubators and its signature MOJO program. Celebrating its 10th anniversary, Market of Choice’s MOJO program has provided hundreds of local makers and thousands of products with a critical path to market, addressing historical barriers for small businesses and guiding them to success with product development consulting, distribution support, and promotions.

Independent, family-owned grocer Market of Choice has been a supporter of local makers since its founding. As a cornerstone of Oregon’s robust food innovation ecosystem, Market of Choice has nurtured thousands of partnerships with local maker start-ups through its MOJO program alone. Market of Choice doesn’t just stock local products—it makes itself available to assist makers at each step of their journey, whether that means offering guidance through Oregon’s Food Innovation Center, serving as a judge in statewide food entrepreneur pitch fests and food shows, or mentoring new brands directly.

Oregon’s largest independent, family-owned grocer, Market of Choice, is expanding its private label offerings with the launch of a new supplement collection developed exclusively for Market of Choice in partnership with Oregon-owned and operated Highland Laboratories, a trusted dietary supplement manufacturer based in Mt. Angel, Oregon.

Market of Choice, Oregon’s largest independent, family-owned grocer, today announced the grand opening of its 12th store statewide. Located in south Hillsboro at 3515 SE Cornelius Pass Road, the 35,000 square-foot store is the cornerstone of the new Reed’s Crossing Town Center development, bringing the community a selection of conventional, natural, and specialty products — all delivered with Market of Choice’s signature personal touch.

Oregon’s largest independent, family-owned grocer Market of Choice strengthens its commitment to local makers with the announcement of its new private label line, Craft & Kitchen. This new line includes premium dairy products and center store pantry staples distinguished by unique recipes and flavors that have been co-created with Oregon makers and Market of Choice chefs.

Oregon’s largest independent grocery store Market of Choice is marking its 45th anniversary this month with the return of its popular Product Experience Show (PES), a celebration of food, beverage, and health and wellness products. This beloved annual community event is free and will be held on September 26 in Eugene, where Market of Choice is headquartered. Of the more than 250 makers, producers, farmers, and ranchers showcased from around the Northwest sampling and selling their wares, 125 are Oregon vendors.

Independent, family-owned grocer Market of Choice is expanding its selection of exclusive private release wines with Place, a love letter to Oregon’s AVAs (American Viticultural Areas). The new line rolls out in stores this summer, joining the retailer’s CommUnity Cellars, Intersect, and Bubbles Project private release brands on store shelves.

Independent, family-owned grocer Market of Choice celebrates the seventh anniversary of its MOJO program this month, a cornerstone initiative that has nurtured thousands of partnerships with Oregon food and beverage makers. Since its inception in 2017, the MOJO program has provided a launchpad for local entrepreneurs to jumpstart their ventures, helping them bring quality products to market.

In a groundbreaking move, Oregon’s independent, family-owned Market of Choice is partnering with the Dry Farming Institute to advocate for the expansion of dry farming acreage. As part of this collaboration, Market of Choice is the first major organization to donate to Dry Farming Institute’s efforts to empower growers to thrive with less water. This work includes seed-to-table collaborative market development for dry farmers. This strategic alliance reflects Market of Choice’s dedication to supporting sustainable agriculture and local farmers while promoting a more resilient food system.

Independent, family-owned Market of Choice is Oregon’s first grocer to partner with Royal City, Washington-based Royal Ranch, a leader in regenerative agriculture, to bring its carbon-neutral beef to market. Market of Choice customers can now enjoy their preferred USDA Choice cuts from Royal Ranch, available in its full-service and self-service meat departments at all 11 stores statewide.