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Articles from Marin Software

Marin Software Extends Reach with Reddit and X Support
Marin Software (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced exciting enhancements to its integrations with Reddit and X (formerly Twitter). Now, marketers can use Marin’s AI-powered intelligence, optimization, and automation to reach Reddit and X’s users.
By Marin Software · Via Business Wire · August 8, 2024
Marin Software Enhances Its Microsoft Advertising Integration
Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising. This marks another significant innovation in its leading paid search technology. This enhanced integration connects Microsoft's intelligent Automated Bidding and first-party conversion data with Marin's AI-powered budget optimization. Brands and agencies can use Marin to ensure the optimal level of spend and allocation of marketing funds across Microsoft Advertising campaigns and other search programs.
By Marin Software · Via Business Wire · April 9, 2024
Marin Software Expands Offering with Two New Solutions for Performance Marketers
Marin Software, a leading provider of digital marketing solutions, is proud to announce the launch of two powerful products, Connect and Ascend. These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media. Connect revolutionizes how marketers access, analyze and share their data. Ascend offers a unified approach to allocating spend across channels for optimal performance.
By Marin Software · Via Business Wire · August 16, 2023
Marin Software Announces New Pinterest Integration
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to manage Pinterest ad campaigns through its flagship MarinOne platform. The new integration with Pinterest’s Marketing API gives advertisers better insights and helps them improve the performance of their Pinterest campaigns through machine learning and automation.
By Marin Software · Via Business Wire · July 20, 2023
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever.
By Marin Software · Via Business Wire · January 31, 2023
Marin Software Announces its Amazon Ads Advanced Partner Status
Marin Software, one of the leading providers of digital marketing software for performance-driven advertisers and agencies, today announced it achieved Amazon Ads advanced partner status. MarinOne’s integration with the Amazon Ads API allows brands to easily manage, measure, and optimize their Amazon Ads campaigns - including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
By Marin Software · Via Business Wire · December 9, 2022
Marin Software Joins Walmart Connect’s Platform Partner Program
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has joined the Walmart Platform Partner program as an API partner. Brands using the MarinOne platform will now have access to Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly at the point of sale.
By Marin Software · Via Business Wire · December 8, 2022