From the Octagon to the Aisle: UFC® and FoodStory Brands Launch Main Event™ Protein Bars
FoodStory Brands (FSB), an award-winning CPG incubator and disruptive innovator, and UFC today announced the official launch of Main Event, a new performance nutrition brand co-owned by UFC and FoodStory Brands. Developed hand-in-hand with the UFC Performance Institute (UFC PI), the world’s leading combat sports performance training, research, rehabilitation, and nutrition center, Main Event was created to bring sports science into consumers' everyday routines. This unique co-owned venture between UFC and FoodStory was developed and packaged by IMG Licensing, a global leader in brand partnerships.
