Articles from Magnite, Inc.

This partnership combines Playwire's premium Flex Suite formats with Magnite's programmatic infrastructure to deliver enhanced creative experiences at scale

Promotions to Further Sharpen Company’s Strategic Focus, Drive Momentum

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience

NEW YORK, June 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQMGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform. United’s PDE platform allows customers to stream entertainment content on their own devices, such as phones, tablets, and laptop computers. The partnership follows the recent launch of Kinective Media by United Airlines, which allows advertisers to reach United travelers and MileagePlus members throughout their travel journeys and beyond.

Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.

Trial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance

NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) -- Today, Magnite (NASDAQMGNI), the world’s largest independent sell-side advertising company, announced a technical integration with FreeWheel, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

SYDNEY, Australia, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQMGNI), the world’s largest independent sell-side advertising company, has announced that Yael Milbank has been appointed to the newly created role of Managing Director, Australia and New Zealand. Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand. Prior to this, he held roles at TVNZ and TradeMe, managing key relationships with publishers and agencies.

New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory

Empowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side

75% of internet-connected TV viewers in LATAM watch ad-supported streaming TV

Study explores the consumer attitudes and viewing habits that are reshaping the streaming landscape

Camelot, GroupM, MiQ Among Launch Partners; Direct Buying Solution Maximizes Revenue for Magnite Sellers

Ad Tech Veteran and SpringServe CTO Assumes Top Tech Role

LONDON, Feb. 16, 2023 (GLOBE NEWSWIRE) -- SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation and monetisation, while preserving the user experience.

NEW YORK, Feb. 14, 2023 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs). SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.

Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television

Horizon Media to Consolidate Omnichannel Buys Through Magnite, With Focus on CTV

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces

Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising platform, today reported its results of operations for the quarter ended June 30, 2021. Second quarter 2021 financial results of Magnite represent the combined performance of Magnite and two months of SpotX, which was acquired on April 30, 2021. Second quarter 2020 comparative numbers do not include results from SpotX, unless noted as pro-forma.