Articles from MRP

MRP today announced an exclusive U.S. distribution agreement with Vydence Medical, adding three energy-based platforms to its portfolio: the Etherea MX, the Zye ALX, and the Zye YAG.

MRP, a leading global account intelligence provider, and CONTENTgine, a forefront provider of B2B technology buyer insights and lead generation, today announced that the companies have completed a merger, whereby CONTENTgine combines with MRP to become a top-tier provider in the B2B intent engagement signals and full-funnel demand generation services industry. This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer's journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category.

MRP, the only enterprise-class account-based sales and marketing platform, today announced that ServiceNow will present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. The session takes place on Tuesday, June 7 from 3:30 – 4:00 pm EDT.

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities.

MRP, the only enterprise-class account-based sales & marketing platform, announced plans to reveal its latest research into enterprise ABM success at the Forrester B2B Summit North America.

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference.

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, is proud to help marketers step into the future of ABM as a title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference held February 28 through March 2 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide an array of thought-provoking insights, tools, and resources at the conference, including in-depth strategic advice and previews of its advancements in ABM innovation.

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise.

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and requirements of enterprise ABM. Together, MRP and these industry thought leaders will define new ways to coordinate insights and actions across teams, platforms, channels and prospects worldwide while effectively measuring the true impact of ABM programs.

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statistics on adoption and usage to provide a clear and nuanced view of current ABM practices, as well as 10 validated steps that marketers can adopt to achieve superior performance status.

By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers -- but some companies realize more benefits than others. With enterprise ABM investments set to grow in the coming year as the economy rebounds, it’s more crucial than ever to implement the tools and strategies that set the stage for success.