Luma and Dumbstruck Launch Creative Intelligence, the Missing Decision Layer for Advertising
Luma, a multimodal general intelligence platform, and Dumbstruck, a leader in emotion analytics, today announced a first-of-its-kind partnership to define and build Creative Intelligence, a new category in advertising that applies AI and human response to the content itself. Together, the companies are giving advertisers the ability to turn audience insight directly into optimized, market-ready assets—transforming it from a one-time deliverable into a continuously improving system.
South African Agency Boundless Delivers Mazda’s First AI-produced Commercial Using Luma Agents
Luma AI today announced that Boundless, an independent creative agency based in Johannesburg, South Africa, has produced Mazda’s first AI-produced commercial using Luma Agents, Luma’s AI-powered creative workflow system. Delivered in less than two weeks from initial brief to final approval, the project marks a significant step in the use of AI-native workflows for commercial production. As part of the collaboration, Boundless has also signed an agreement with Luma to integrate the company’s AI technologies into its creative workflow across future client work.
Luma Submits 21 AI-Generated Finalists to Cannes Lions After Inspiring 400 Ads in Less Than 8 Weeks
Luma, a leader in unified intelligence, today announced it is submitting 21 featured finalist submissions from its inaugural Dream Brief competition to the prestigious Cannes Lions International Festival of Creativity. The initiative, which generated almost 400 submissions in under two months, challenged top-tier creatives to produce their most ambitious ideas using Luma's generative AI. The results offer tangible proof that a new era of AI-powered creativity has arrived, empowering the industry to produce work at unprecedented speed and scale.
Luma Launches Luma Agents Powered by Unified Intelligence for Creative Work
Luma today announced the launch of Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video, and audio. Designed for agencies, marketing teams, studios, and enterprise organizations that aspire to scale creative output without sacrificing quality, Luma Agents maintain full context from the initial brief to final delivery – coordinating tools, models, and iterations within a single unified system.
