A Taste of Korea Captivates Washington, D.C. Metro Area
The Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization (KTO) are proud to announce the successful conclusion of the 'Experience Your Korea –K-Tourism Roadshow,' held on August 23rd and 24th, 2025, at Tysons Corner Center in Tysons, Virginia. Over 40,000 visitors immersed themselves in Korean culture, highlighting the growing influence of K-content across the United States. The remarkable turnout further reflects Korea’s growing position as one of the world’s must-visit travel destinations.
Experience Your Korea: K-Culture Roadshow Festival
The Ministry of Culture, Sports and Tourism, in partnership with the Korea Tourism Organization (KTO), will host the “Experience Your Korea” K-Tourism Roadshow Festival at PenFed Plaza, Tysons Corner Center, VA, from Saturday, August 23rd to Sunday, August 24th, 2025.
Experience the Vibrant Wave of Korean Beauty, Food, and Culture in 2025
South Korea’s vibrant culture is captivating the world, thanks to the global rise of K-beauty, K-pop, Korean cuisine, and other cultural phenomena that have made significant impacts on Western trends. From skincare that sets industry standards to record-breaking entertainment and Michelin-starred culinary experiences, South Korea is the ultimate destination for anyone looking to immerse themselves in a thriving cultural landscape.
South Korea Emerges as a Premier Destination for ‘Learncations,’ Blending Travel with Lifelong Learning
As global demand for "learncations" continues to rise, South Korea is emerging as a leading destination for travelers eager to combine cultural exploration with meaningful learning experiences. Learncations focus on immersive educational experiences, prioritizing growth over traditional sightseeing and activities can range from cultural immersion and language acquisition to high-tech skill-building and learning traditional crafts.
Korea Tourism Organization Launches Dynamic K-Tourism Roadshow in Atlanta
The Ministry of Culture, Sports and Tourism, in partnership with the Korea Tourism Organization, will host the first-ever K-Tourism Roadshow at Ponce City Market, one of Atlanta’s premier attractions, from October 5-6th, 2024. This event marks a significant step toward increasing interest and demand for Korean tourism in the Southeastern U.S., focusing on local consumers and promoting Korea’s rich cultural and tourism offerings.
Korea Tourism Organization Partners with Top Chefs Bill Kim and Beverly Kim at Prestigious Chicago Wine & Food Festival, Chicago Gourmet
The Korea Tourism Organization (KTO) is proud to announce its sponsorship of Chicago Gourmet’s highly anticipated Grand Cru, presented by UnitedHealthcare® and BMW USA, on Saturday, September 28. This esteemed culinary festival, which will take place on the Harris Theater Rooftop at Millennium Park, offers an elevated tasting experience with Chicago’s most renowned chefs and many of the nation's leading wine experts and top mixologists amidst the stunning city skyline.
Korea Tourism Organization Launches Dynamic U.S. Campaign: K-Tourism Roadshows Sweep across the US
The Korea Tourism Organization (KTO) has intensified efforts to entice more visitors from the United States with the launch of expansive promotional campaigns, featuring K-Tourism roadshows in key cities such as New York (April 23rd, 2024), Los Angeles (April 25th, 2024), and Chicago (April 29th, 2024).
KTO: Travels With Darley “Korea for Foodies” Debuts on Streaming With GoTraveler and PBS
Join Emmy-nominated Darley Newman in Season 11 of "Travels with Darley" for a culinary journey through Korea. Explore heritage-inspired cuisine, vibrant street food, café culture, and indulge in K-desserts. Experience the popular flavors of convenience store and "hyugeso" foods, as seen in K-dramas.
Korea Tourism Organization Announces Global Success for Korea Tourism Promotional Clips: 225 Million Views and Counting
Launched on October 24th, 2023, by the Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization (KTO), these promotional clips have achieved an outstanding milestone. With an estimated 225.3 million views recorded as of December 4th, 2023 at 5:00 p.m., these clips have become a global sensation, drawing widespread attention to Korea's rich cultural and offerings.
The Korea Tourism Organization, Showcasing Korea’s Local Strength! Experience the Metaverse! The K-VIBE CONCERT Brings the Metaverse to Life Through Extended Reality
In response to Korea's shift to the “Living with COVID-19” (phased recovery of daily living) era and our world's ongoing transition to digital, the Ministry of Culture, Sports, and Tourism (Minister: Hee Hwang) and the Korea Tourism Organization (KTO; President: Young-bae Ahn) have organized the K-VIBE CONCERT, a metaverse concert made possible through extended reality (XR).
Korea Tourism Organization Launches New Global Campaign 'Come Play with Korea, K-VIBE FESTA' Using Metaverse
The Ministry of Culture, Sports and Tourism (Minister Hee Hwang) and the Korea Tourism Organization (President Young-bae Ahn) launched a new campaign 'Come Play with Korea, K-VIBE FESTA' using the metaverse platform on an extended reality (XR) to provide a new traveling experience to Korea before visiting in person. Korea has gained more attention since the launch of the “Feel the Rhythm of Korea” series last year with songs such as “Tiger is Coming Down”.
