New Research from McCormick and Knit Uncovers the Hidden Calculations Behind Grocery Shopping in 2026Findings from 500+ consumers show purchase decisions hinge on convenience, trust, and failure risk as much as price
Knit Raises Seed Funding to Fuel Growth in Gen Z and Millennial Market Insights
Knit, the leading consumer insights startup that empowers brands to make customer-centric decisions through voice of consumer video feedback, today announced an oversubscribed seed funding round of $3.55M. The round is led by Silicon Road Ventures with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, and TiE Global Angels. Knit’s technology enables customers to tap into a network of over 1 million Gen Z and 4 million Millennial consumers to gather on-demand video feedback and quick-turn quantitative data.
