Articles from Influ2

Influ2, the leading contact-level ABM platform, today announced the launch of its Model Context Protocol (MCP) server, giving AI applications access to what they cannot get anywhere else: contact-level buyer signals to know who to target, and the ABM programs to reach them.

Influ2, the leading contact-level ABM platform, today announced the launch of new omni-channel orchestration capabilities that fundamentally change how B2B teams activate intent throughout the buyer journey. With these new orchestration capabilities, Influ2 enables marketing and sales teams to trigger next-best actions across ads, sales cadences, and CRM and MAP campaigns dynamically based on each individual buyer’s own interests, engagement, and stage in the sales cycle.