Articles from Incubeta

Incubeta, the leading global marketing and AI outcomes agency, today announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion of Amy Crowther to CEO, Americas. The appointment completes a leadership transition initiated last year and accompanies three additional executive appointments that strengthen Incubeta's global leadership team across the Americas, APAC and the group's commercial function.

As marketing budgets swell, a dangerous new "Confidence Paradox" is taking hold in the industry, according to research released today by Incubeta, a leading global AI outcomes and digital marketing agency. The firm's new report, "The Marketer's Confidence Paradox," reveals that while an overwhelming 70% of marketing leaders are confident their budgets are deployed effectively, 41% simultaneously admit that a portion of their investment is failing to deliver its full value.

Incubeta, the leading AI outcomes agency, today announced the appointment of Adam Woods as Global Chief Product Officer. The newly created role accelerates Incubeta’s global product leadership as the company continues to invest in AI-driven capabilities and scale its Seamless Technology portfolio across markets.

Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static dashboards and subjective decision-making to gain clearer insight into what is actually driving marketing performance across different channels.

Incubeta, a global leader in digital marketing, today announced the appointment of Amy Crowther as President, Americas, formally initiating the leadership transition that will position her to become the Americas CEO in 2026. Her appointment comes as Incubeta continues to deliver strong performance and advance the strategic acquisition of RocketSource, sharpening the company’s focus on AI-driven marketing and helping brands outperform.

Incubeta, a global leader in digital marketing, today announced the acquisition of RocketSource, a consultancy known for its proprietary frameworks that provide the foundation for AI-driven transformation across marketing data, analysis, and activation. The move expands Incubeta’s human-centered AI offerings and strengthens its ability to deliver measurable, performance-driven marketing results by bringing together machine and behavioral logic supported by proven frameworks.

Incubeta, the global digital marketing group, today announced the appointment of Kevin Buerger as the new CEO of Incubeta US. Formerly the Global Chief Growth Officer of Jellyfish, Buerger will drive Incubeta’s growth strategy and elevate its client service offerings for current and future partners. Based in New York, Buerger will report directly to Lars Lehne, Group CEO of Incubeta.

Leading digital marketing group Incubeta today announces they have achieved Google full-stack certification. The recent enhancement to their status comes as a result of Incubeta securing a Google Analytics partner and reseller certification; now highly coveted and infrequently awarded due to the decidedly competitive and saturated partner ecosystem, and resultant additional requirements and increasingly stringent review process.

Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping businesses find the right opportunities to accelerate growth.