INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic Guaranteed ad campaigns reaching households that were previously impossible to target digitally.
Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments
Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, today announced a new integration that expands advanced advertising capabilities across IP video environments. The combined solution enables operators, broadcasters, and publishers to deliver targeted advertising across multiple media types - unlocking monetization opportunities in IP video inventory.
Mirakulo and INVIDI Technologies Announce Strategic Global Partnership to Advance Addressable Advertising Across Broadcast Platforms
Mirakulo, a leader in next-generation digital TV software, and INVIDI Technologies, a global pioneer in targeted, addressable advertising solutions, today announced a strategic cooperation to deliver joint advertising solutions across multiple markets, focusing initially on the Americas, Japan and Southeast Asia.
INVIDI Technologies Unveils Game-Changing Solution to Slash Live TV Ad Delivery Costs
INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering targeted ads on Internet-delivered live television. The new product, INVIDI Fuse™, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.
INVIDI Technologies Partners with Hathway and DEN to Bring Addressable TV for First Time on Digital Cable TV
INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned Subsidiary of Hathway Cable and Datacom Limited (Hathway) and DEN Networks Ltd. (DEN), India’s leading Multi-System Operators (MSOs). This collaboration marks a significant step in transforming the Digital Cable TV advertising landscape by introducing, for the first time, Digital Cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network. This partnership will help in addressing the pressing need of the current day and age of reaching the right audience in the right markets in the most economical way.
INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising
INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution and Pay TV platform, to introduce targeted advertising on linear TV channels.
