Giftster Data Reveals Consumers Start Shopping Months Before They BuyGiftster, the trusted home for meaningful family gifting, today released its inaugural Holiday Shopping Index, revealing that consumers are beginning the shopping season months before they make their first purchase. Based on millions of real wish list interactions rather than consumer surveys, the Index provides a first-of-its-kind look at how consumers actually prepare for the holiday season and how that behavior is reshaping the retail calendar.
