Articles from General Mills

Iconic cereal brand Cheerios is expanding its portfolio of flavors to introduce a new protein cereal offering to its lineup – Cheerios Protein. With 8 grams of protein per serving, this new Cheerios innovation is answering the call of consumers craving more options with protein.

On February 9, Totino’s Pizza Rolls will tackle the 2025 Big Game with a touchdown-worthy debut. For the first time, football fans will see Totino’s Pizza Rolls in prime time on sport’s biggest night, marking General Mills’ return to the Big Game after more than a decade.

Fans may have already gotten a taste of the unforgettable “Angel X REESE’S PUFFS” cereal as boxes hit shelves nationwide in October – but the excitement is just beginning. After months of teasing a basketball and fashion collab with the “Double-Double Queen,” the wait is over: introducing the REESE’S PUFFS Duffel Puff Bag.

The General Mills Board of Directors has declared a quarterly dividend at the prevailing rate of $0.60 per share, payable February 3, 2025, to shareholders of record as of January 10, 2025. General Mills (NYSE: GIS) and its predecessor company have paid dividends without interruption for 126 years.

Pillsbury is the go-to choice for holiday baking, making every family gathering deliciously memorable. This year, America’s trusted baking companion, the Pillsbury Doughboy, teamed up with the country’s favorite football mom Donna Kelce to co-host the 52nd Pillsbury Bake-Off™ Contest with the theme “Holiday Family Favorites.”

Old El Paso is reuniting with football’s favorite trio of brothers — J.J., T.J. and Derek Watt — to bring more mealtime inspiration this football season. This year, the brothers are taking their taco love to a game-changing new level to prove any of your favorite football foods can be a taco. Derek and T.J. tap into their competitive side in a head-to-head online competition judged by J.J., called “Watt Can Taco,” where they transform popular recipes into tacos. With help from Old El Paso’s versatile roster of seasonings, sauces, soups, taco shells and taco kits, the Watt brothers prove that if you aren’t having Old El Paso on game-day, you’re doing it wrong.

When it comes to epic snacking, a great value can be hard to find, but pizza fans know the best option for every occasion is Totino’s Pizza Rolls snacks. And with the value of 10 Totino’s Pizza Rolls for about $1*, it’s easy to share your love of this iconic snack with friends, family, and your local neighborhood alien.

The General Mills Board of Directors has declared a quarterly dividend at the prevailing rate of $0.60 per share, payable November 1, 2024, to shareholders of record as of October 10, 2024. General Mills (NYSE: GIS) and its predecessor company have paid dividends without interruption for 126 years.

This fall, REESE’S PUFFS cereal, a brand with a legacy of being at the forefront of culture, is announcing a tasty new collaboration with the “Double-Double Queen” and all-around dual threat Angel Reese. With a name you can't ignore, REESE’S PUFFS cereal is proud to celebrate Angel’s talents in both basketball and fashion as an ode to the brand’s classic dualities like chocolate and peanut butter, and milk and cereal. In the coming weeks, the basketball all-star and fashion icon will be featured on limited-edition “Angel X REESE’S PUFFS” cereal boxes, showcasing four unique back-of-box designs. The release will be followed by an exciting collaboration later this year that continues to blend her creativity and passions for basketball and fashion.

Get ready to turn every family dinner into a cheesy celebration, because Annie’s has officially added MORE real cheese to the famous Mac & Cheese you know and love. Hitting shelves nationwide this month, Annie’s Now Cheesier recipe brings a delightful upgrade to its top mac & cheese flavors with even more ooey gooey real cheese that will have everybunny smiling.

In conjunction with its participation at the 2024 Barclays Global Consumer Staples Conference, General Mills (NYSE: GIS) provided an update on progress against its three enterprise priorities and reaffirmed its full-year financial outlook for fiscal 2025.

To celebrate Universal Pictures’ spectacular film adaptation of “Wicked,” the beloved stage musical that has thrilled and delighted audiences for two decades, Betty Crocker is unleashing two new “Wicked”-inspired treats that are sure to be popular among baking and theater fans — Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes!

The Pillsbury Bake-Off™ Contest is back for the 52nd iteration, and this time the Doughboy is enlisting help from one of Pillsbury’s biggest fans Donna Kelce to celebrate family-favorite holiday dishes and the memories that make them special. Home cooks and bakers nationwide can take their creations from their kitchens to this iconic competition for an opportunity to win the ultimate stamp of approval from Mama Kelce and a celebratory “Hoo, Hoo!” from the Doughboy, along with a grand prize of $50,000.

General Mills has been scouting America’s favorite football brothers, Travis and Jason Kelce, since they revealed their top cereals last year on their hit podcast, “New Heights.” Earlier this summer, the Kelces took new positions off the field as cereal co-creators of the historic new General Mills cereal: the Kelce Mix, which combines their top three favorite cereals — Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal — in one box.

Kid Cudi, the Grammy-award winning artist and cultural icon, is known for his hit songs, but before summer ends, fans will also know him for his love of funnel cakes. As a self-professed funnel cake connoisseur, Kid Cudi never misses the chance to enjoy the sticky sweet treat — and now he’s partnering with Bisquick to bring that same carnival feeling home with the limited-edition Cudi’s Funnel Cake Mix.

Wheaties announced today its latest limited-edition box featuring tennis champion and role model for young athletes everywhere, Coco Gauff. Wheaties has been celebrating incredible athletes for more than 100 years, and Gauff’s announcement comes on the heels of sports icon and equality champion Billie Jean King’s box debut earlier this year, and just in time to kick off at the 2024 US Open Fan Week.

General Mills (NYSE: GIS) today announced Asheesh Saksena has been named Chief Strategy & Growth Officer, effective Aug. 26, 2024. He will report to Jeff Harmening, Chairman and CEO, join the Senior Leadership Team, and have global accountability for the company's comprehensive strategic planning process and for building long-term, sustainable plans and capabilities to accelerate growth. Saksena succeeds Dana McNabb, following her prior appointment to Group President, North America Retail.

Box Tops for Education and EGOT-winning, multiplatinum musician and devoted father, John Legend are teaming up for their new Champion Legendary Teachers campaign, to show families that buying Box Tops products and using the Box Tops app is the easiest way to support educators and earn cash for schools this year.

Please replace the release dated April 15, 2024 with the following corrected version due to multiple revisions.

This Teacher Appreciation Week, Box Tops for Education and Walmart are making it easier than ever for families to support teachers through the new Connected Accounts app feature. Shoppers can now give back to their school of choice by connecting their Walmart account within the Box Tops app to earn cash for schools, without needing to scan or submit receipts. Families can earn when they download the app, connect their account and buy beloved Box Tops participating products at Walmart in-store or online – including General Mills favorites like Big G Cereals, Fruit Roll-Ups™, Betty Crocker™, Annie’s™ Mac & Cheese and more!

Wheaties announced today its latest limited edition box featuring icon and activist athlete Billie Jean King, a true Wheaties Champion. While this is King’s first Wheaties appearance, she’s no stranger to firsts on and off the court. She is a highly decorated tennis champion — winning 39 major titles, including a record 20 Wimbledon Championships — and was the first woman athlete to receive the Presidential Medal of Freedom. She’s also the first woman to have a sports venue named in her honor, and the first woman to earn over $100,000 in prize money in a single tennis season. Through her activism and drive, King has changed the perception of women’s sports.

General Mills (NYSE: GIS) today announced it has completed the acquisition of Edgard & Cooper, one of Europe’s leading independent premium pet food brands. With this transaction, the company further advances its Accelerate strategy, including the prioritization of its core markets, global platforms and local gem brands to drive sustainable, profitable growth and top-tier shareholder returns over the long term.

General Mills (NYSE: GIS) today released its 2024 Global Responsibility Report, detailing progress the company made across three priority areas – Planet, People and Food – during its 2023 fiscal year, June 1, 2022, through May 28, 2023. The report marks General Mills’ 54th year of reporting on its environmental and social impact, reinforces the company’s commitment to transparency, and features how General Mills is Standing for Good, a pillar of its Accelerate business strategy.

General Mills has joined TOMORROW X TOGETHER, also known as TXT, in a harmonious partnership to bring the refreshing energy of Gen Z’s most iconic band to your breakfast table. Together they're releasing special-edition TXT cereal boxes with General Mills’ iconic brands, featuring cutout standees so TXT fans can have a free-standing display of each band member to add to their memorabilia collection and celebrate the group's recent 6th Mini Album minisode 3: TOMORROW release.

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box.